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Did you know that Email Marketing is 40 times more effective than Facebook or Twitter when it comes to gaining new customers? (Monetate). It’s important that you do it right to maximize your marketing efforts. With that being said, call to actions (CTA’s) can make all the difference when building effective email campaigns.

Here are a few pointers when constructing successful CTA’s on your email campaigns:

  1. Use buttons not text (or use both together) – according to campaignmonitor.com the use of a button attracts more of the customer’s attention and can increase conversion rates by 28%.
  2. Make the Call to Action Short- Keep your CTA down to 5 words or less. Often times longer CTA’s is one of most damaging mistakes with email. Typically, you only have about 8 seconds to capture your reader’s attention. Make sure your CTA is short and sweet yet effective.
  3. Have Only One Call to Action- Statistically; you will get better results if you limit yourself to just one call to action. Having too many can confuse the reader and you will lose their attention. If you cannot get away with having only one CTA be sure to give priority to the most important.
  4. Tell People What to Do – Many marketers may know this, for others, it might be an eye opener. You have their full attention now tell them EXACTLY what you want them to do. For example, “Shop Now”, “Look Inside” and “Buy Now”. For a list of more CTA phrases visit here.
  5. Make the Call to Action Stand Out – Use a color people will notice and place your button in a non-cluttered area. Although most marketers put their CTA above the fold, don’t be afraid to put it below your body copy based on how your message is told.

There is an interesting tactic to see if a call to action pops enough. Blur your eyes and look away from the page, then look back quickly and see which element you notice first. This method may not work for everyone, but it may give you a guideline of how clear your CTA needs to be.

There you have it, these are just a few of the many CTA ideas agencies use. Marketers all over are constantly looking for new and fresh ideas to make their messages stand out. If you are looking for CTA help on your next campaign CAS can help!  Give us call today 866-461-4693 or visit us online.

 

Email Marketing is alive and well and will be for a very long time.   Don’t listen to the naysayers who declare that email marketing is “dead”.  There are over 205 billion email messages sent per day. That means 2.4 emails are sent every second and up to 74 trillion emails are sent yearly.  This number is expected to rise at an annual rate of 3% over the next 3 years.

On average, subscribers receive 416 advertising emails per month. For every $1 spent on email marketing, the average return is $44.25 (Source: emailexpert).

CAS, Inc. offers effective ways to reach your best prospects via email.  We have complied one of the most robust databases in the industry with the ability to segment highly refined audiences for your targeted email content, postal messages or phone communications. Download our new nSightful Xchange Data Card here.

6 advantages to Email Marketing:

1)  Email Marketing provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.  Compared to other media investments, email is less expensive per contact. The Direct Marketing Association (DMA) has found that email marketing has a return on investment of 4,300 percent.

2)  With the right email campaign, an exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search engine marketing (SEO) as the most effective online marketing tactic.

3)  The delivery time for an email message is short (i.e., seconds or minutes) as compared to a mailed advertisement such as a postcard, magazine or flyer (i.e., one or more days).

4)  An advertiser is able to “push” the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.

5)  Email messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.

6)  Tracking and response metrics enables you to tune your email by a process of testing different creatives, subject lines and call to actions.

Whether you are marketing to internal data or looking for new email prospects CAS has you covered.  With over 200 demographics and 132 million email addresses CAS can construct a highly responsive and targeted email marketing campaign for your business. Contact us today 866-461-4693.

Is your business using email marketing as a tool for communication to your prospects or customers? The time is now to embrace that email communication is not going anywhere. Here are 5 reasons you should use nSightful Email Powered by CAS as part of your online marketing strategy.

  1. Cost Effective:

With email marketing you are not paying for the printing and or postage. This is the cheapest way to stay in contact with your customers.

  1. Turn Time:

Email Marketing can be completed in hours! You could send out a campaign the same day you created the content. It is real time engagement to your customers and prospects.

  1. Personalization:

With Email Marketing you have the ability to personalize the content you are sending. You are able to personalize the subject line, the copy of the email and landing pages as well as create personalized follow up emails based on the response of the individual.

  1. Brand Awareness:

With each email sent, consumers are exposed to your business and brand. Continual communication allows you to continually build value. When a customer needs a product or service, your business stands a chance of turning the leads into life long customers.

  1. Results:
    Sample Email Report

    Sample Email Report

Email Marketing can provide tracking information of how many people opened, clicked a link, what link was clicked and how many times it was clicked. From these results you can gauge a prospects interest on the offer you are providing and the future means of communication.

Be prepared for the year ahead and embrace changes to your marketing strategy that open up multiple channels of communication. Email Marketing is not going away and it is only growing. Either it be B2B acquisition email programs or B2C aquisition email programs, your ROI will increase.

New to email marketing? Need a full-service solution? To learn more about nSightful Email Powered by CAS, visit our website at cas-online.com. Or call today, 866.461.4693 to speak with one of our data experts.

Email Marketing. . . HOT!

This week CAS attended the Direct Marketing Association’ s annual trade show in Chicago.  This marks our 18th year exhibiting at the annual conference for direct marketing providers. Our goal each year for the DMA is to solidify specific vendor relationships as well as grow relationships with customers and prospects.

The hot topic this year was email marketing. Across all spectrums of business and marketing, attendees expressed their need to improve their email marketing and CAS was there with a solution. This year CAS rolled out nSightful it’s new email marketing service.  nSightful is a B2B acquisition email product that provides a solution to increase available sales ready leads while keeping marketing costs down. With our user defined and robust prospect database, nSightful can engage the prospect based on their responsiveness through a variety of tailored email messaging.

What will nSightful do for you?
  • Work with you to convert engaged leads
  • Grow your marketing universe
  • Provide cost effective data processing and marketing solutions that work

Quality over Quantity

As we continue to grow and customize our marketing products and services, we have a strong belief that it is all about quality over quantity. At the show, we heard providers talk about the number of records they had in their database. As in, the higher the count the better the database. Not necessarily. Don’t be fooled by a high record count! Whether you’re marketing B2C or B2B, CAS ensures our database is better because we continuously and regularly update & manage all of our databases. So pay for a higher count and get garbage or pay for a quality data and get sales? We advise going with the latter to maximize your ROI.

It’s hard to mute the reviews of other exhibitors. Several complained that this year’s DMA attendee turnout was lower than in previous years. We disagree. This year CAS recognized that attendees who made it to our booth were our niche market. They were interested in our products and services more so than in past years. This could be a credit to the DMA and their marketing efforts, hosting the event in Chicago or our own DMA marketing efforts. We are optimistic that the prospects we met with will work with CAS and utilize our diverse product set and industry expertise. With our focus on quality over quantity, our clients and prospects can rest assured we will continue to invest in quality data practices and services as those will be worth our time and effort.

In summary, the DMA 2013 was a success for CAS. We enjoyed entertaining attendees with a refreshing drink at our Martini Reception. An nSightful ploy to get attendees to stop and talk marketing with us. We look forward to the next DMA.

If you’d like more information about our nSightful email marketing services, please call us at 866.249.1977 or email us at nsightful@cas-online.com.

Until next year, keep it classy San Diego.

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