Month: May 2015

Importance of Data Analytics

Data analytics is one of the most effective tools to enhance your business and the impact it can have on your company is significant. It is one of many key components to making your business grow successfully! To grow your

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Response Expo Recap

Through the eyes of a traditional direct marketer a self-proclaimed “Data Expert” the Response Expo was a great experience to get a feel for the different channels of direct marketing. In my 16+ years of selling direct marketing solutions I

Understand The Data You Have Now

Learn more about your customers by enhancing your database with current information that will help you increase the effectiveness and success of your target marketing efforts. Data appending is identifying invalid or missing information from a customer database, and repairing

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