Category: Email

Email Subject lines: The Art & Science of Today’s Electronic Door Opener

7 Email Subject Line Tips

With the holidays upon us, to say consumers will receive an excessive amount of emails is an understatement. Between Thanksgiving and Christmas our inboxes are going to be blasted with countless offers, blog content and more. The million dollar question

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5 Reasons People Unsubscribe

The average office worker gets 121 emails per day. How can we keep our contacts from unsubscribing?  That is a question many marketers face each day. Below are 5 reasons folks may be unsubscribing from your emails. Your email doesn’t

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12 Digital Marketing Facts

digital marketing facts

Digital Marketing, we all hear about it, but what is it? Digital marketing is a term used to describe the marketing of products or services using digital technology. Some examples of digital marketing outlets would be email, PPC, mobile advertising,

5 Call to Action Tips for Email

CTA, Email Marketing

Did you know that Email Marketing is 40 times more effective than Facebook or Twitter when it comes to gaining new customers? (Monetate). It’s important that you do it right to maximize your marketing efforts. With that being said, call

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Understanding Undeliverable Emails: Hard Bounce vs. Soft Bounce

Hard Bounce, Soft Bounce, Email Campaigns

“Bounce” is supposed to be a fun word. It makes me think of being a kid again. Bouncing my basketball inside the house and driving my mother crazy. It may remind you of your kids bouncing off the walls, especially

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Landing Page Statistics

Landing Page Statistics

Are you actively using landing pages for your online strategy? If not, you should be. Landing pages can be used to measure email campaigns, pay-per-click, social media, coupons, free downloads and webinars, or they can simply be optimized to capture

10 Tips for the Perfect Subject Line

Out of the 205 billion email messages that are sent per day, how many of them catch your attention? A first impression is everything; a great subject line could make or break your chances at peaking someone’s interest. Regardless of

6 Advantages to Email Marketing

Email Marketing is alive and well and will be for a very long time.   Don’t listen to the naysayers who declare that email marketing is “dead”.  There are over 205 billion email messages sent per day. That means 2.4 emails

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Holiday Email Strategy Tips

‘Tis the season to capitalize on your marketing efforts and optimize your email marketing strategy. The holiday season presents a major source of revenue for most businesses, so it’s important to have your holiday email strategy ready to go. Follow

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Understand The Data You Have Now

Learn more about your customers by enhancing your database with current information that will help you increase the effectiveness and success of your target marketing efforts. Data appending is identifying invalid or missing information from a customer database, and repairing

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