It’s no secret that every marketer wants to grow their email marketing database. It can be tough to gain subscribers for your marketing emails, but the easiest way to build a subscriber list is to tell readers what’s in it…
CAS, INC. | Direct Marketing Blog
Data Solutions for Marketing
Month: April 2015
TV Infomercial Buyers
CAS Now Has TV Infomercial Buyers Data This database has over 100 products selectable by category such as health and fitness, household, outdoors, pets, and much more. These are highly impulsive buyers whom have placed orders from infomercial TV spots.…
Tips for A/B Email Testing
A/B email testing is an essential feature of an email marketing strategy that can improve conversion rates and sales if done right. Implementing split testing can help determine what emails are resonating with your subscribers and getting them to take…
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