30 Jun 2016
Email Marketing is alive and well and will be for a very long time. Don’t listen to the naysayers who declare that email marketing is “dead”. There are over 205 billion email messages sent per day. That means 2.4 emails are sent every second and up to 74 trillion emails are sent yearly. This number is expected to rise at an annual rate of 3% over the next 3 years.
On average, subscribers receive 416 advertising emails per month. For every $1 spent on email marketing, the average return is $44 (Source: campaignmonitor.com).
CAS, Inc. offers effective ways to reach your best prospects via email. We have complied one of the most robust databases in the industry with the ability to segment highly refined audiences for your targeted email content, postal messages or phone communications. Download our new nSightful Xchange Data Card here.
6 advantages to Email Marketing:
1) Email Marketing provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost. Compared to other media investments, email is less expensive per contact. The Direct Marketing Association (DMA) has found that email marketing has a return on investment of 4,300 percent.
2) With the right email campaign, an exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search engine marketing (SEO) as the most effective online marketing tactic.
3) The delivery time for an email message is short (i.e., seconds or minutes) as compared to a mailed advertisement such as a postcard, magazine or flyer (i.e., one or more days).
4) An advertiser is able to “push” the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.
5) Email messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
6) Tracking and response metrics enables you to tune your email by a process of testing different creatives, subject lines and call to actions.
Whether you are marketing to internal data or looking for new email prospects CAS has you covered. With over 200 demographics and 132 million email addresses CAS can construct a highly responsive and targeted email marketing campaign for your business. Contact us today 866-461-4693.
10 Nov 2015
‘Tis the season to capitalize on your marketing efforts and optimize your email marketing strategy. The holiday season presents a major source of revenue for most businesses, so it’s important to have your holiday email strategy ready to go. Follow our six tips to ensure this year’s holiday season is a success!
1. Identify Holiday Segments
By segmenting your audience into categories, you can build different email campaigns and target each segment with a specific creative that will resonate with your audience. Segments can be built using data points such as time of purchase, purchase frequency, or type of products different customers have purchased. By identifying these categories, you can send exclusive holiday deals to your best customers or target last-minute shoppers based on last year’s purchase data.
2. Map the Customer Journey
Mapping your customer journey can help determine the right marketing message to send at the right time based on their shopping behavior. By establishing the patterns of your customer’s buying journey during the holiday season, you can better predict their next action. This will allow you to automate your email campaigns to trigger content and offers based on customer behaviors such as abandoned shopping cart, abandoned web browser, or product purchase.
3. Create Holiday-Specific Content
Consumer behaviors change during the holidays and so should content. During the holiday season, content will have a different tone. Content should announce your holiday plans, remind your audience about special offers, and include important dates and deadlines. When done the right way, content is a great way to increase engagement and build brand awareness.
4. Participate in Giving Tuesday
Partnering with a local charity, school, or organization to help raise donations is an important part of the holiday season. Consumers are more likely to have a positive view of a brand that gives back. Planning an email campaign focused on Giving Tuesday is a great way to strengthen your brand.
5. Tie in Other Marketing Channels
Email should be tied in with other marketing channels. This is even more important during the holiday season because a large portion of revenue can be generated during this time. Syncing holiday related copy on landing pages and social media should tie in or pick up where email content left off. If you have email content focused on “Black Friday Deals” incorporate that into your social networks. You can also add social media icons to all of your email campaigns to make it easy for recipients to share your content.
6. Thank Your Customers
The holiday season is a great time of year to thank loyal customers. Plan a holiday email campaign letting them know you appreciate their business. This will not only build and strengthen important bonds with your customers, but your business will reap the benefits. Sending your customers exclusive offers and other personalized messages is also a great way to let them know you value their relationship.
Make your holiday season count by incorporating these tips into your holiday email strategy. Contact us today if you’re looking to learn more about how to improve your holiday email marketing program this season!
09 Sep 2015
Who are your most profitable customers? Knowing your best customers and their value can help you find more like them within your current market or new market expansion. Not all customers offer the same business value, so it’s important to distinguish between the most and least profitable customers.
A clear picture of your customer’s value is key to developing and implementing successful marketing and customer relationship management programs. Such knowledge helps you effectively target your promotional, advertising, and marketing campaigns to your audience.
Before you can find new customers and increase profits, you need to understand who your most profitable customers are. The key is to first analyze your customers by developing a snapshot of a customer’s value. Use the information you have about your customers to understand their value. You can differentiate between your most and least profitable customers using these methods:
• Calculate the average amount a customer spends in a single transaction
• Multiply across the number of transactions in a year
• Multiply by the number of years a customer stays a customer
• Factor in the customer purchase amount or the transaction frequency
These calculations can reveal how much each customer spends, how many resources your business ties up, and profits you make on their business. Now that you better understand who you’re already selling to you can develop a marketing plan to reach new customers. Here are a few suggestions on how you can gain new customers:
Referrals are perhaps the best affirmation of customer satisfaction. It’s also a way to gain customers with the highest retention rates. These customers tend to purchase more over time and in turn become a source of additional referrals.
Communicate to others in your network what type of customer you’re looking for. This is an effective way to reach new customers in your target market.
Establish an agreement between a business to pursue an agreed upon objectives needed while remaining independent organizations. As long as there is continued value to the shared audience, strategic alliances produce streams of referral business.
You should continually review the value of your existing customers. Over time, customers who used to be highly profitable might want lower prices. Pay attention to your customers’ future potential as well. It may be worth cultivating a relationship with a small customer with high growth potential.
11 Aug 2015
The holiday season is approaching! Businesses and consumers look forward to this time every year. Consumers want to shop and businesses want to profit from increased spending. Here are a few marketing tips for a successful holiday season.
Email marketing is an important to include in your holiday marketing plan. Customers are always looking for deals during the holiday season and sending them an email that includes discounts and coupons is a great way to drive customers offline and online. Promotional ideas could be offering a free gift with a purchase, free shipping during the holiday season, or significant discounts to “act now”. Including incentives in your holiday email campaigns will increase engagement and conversion.
Creating a sales strategy is crucial to having a successful holiday season. Focus on products and services that are your best sellers. Your best sellers will drive business during the last few months of the year. To generate more sales (and profit) early in the season, provide customers with early bird specials promoting your products and services. Thank your customers for their support by sending holiday cards with a free gift or discounts showing them you appreciate their business.
Social media plays a significant role in consumer engagement during the holiday season. Consumers are spending more time on their mobile devices navigating social sites making it easier for you to reach them. Connecting with your customers through social media posts keeps your products and services on the forefront of their minds. Keep them intrigued and engaged on a continual bases by posting great offers and promotions. For example, create a series of social media posts that get your customers to participate in games. Each week post a question asking your customers a question and if there answer is selected they’ll receive a discount or gift.
We’re thankful for all of our customers and are here to help you with all of your data needs for this holiday season! Please feel free to contact us to discuss our products and services.