Author: CAS, Inc. | Central Address Systems

Email Subject lines: The Art & Science of Today’s Electronic Door Opener

7 Email Subject Line Tips

With the holidays upon us, to say consumers will receive an excessive amount of emails is an understatement. Between Thanksgiving and Christmas our inboxes are going to be blasted with countless offers, blog content and more. The million dollar question

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What is Omnichannel Marketing?

As technology changes at a fast pace so does the vocabulary used to describe it. One marketing buzzword that comes to mind as of recently is “omnichannel” marketing. What exactly is omnichannel marketing, and how is it different from multichannel

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5 Reasons People Unsubscribe

The average office worker gets 121 emails per day. How can we keep our contacts from unsubscribing?  That is a question many marketers face each day. Below are 5 reasons folks may be unsubscribing from your emails. Your email doesn’t

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The Difference is Quality

You may know that CAS is one of the industry leaders in the data world, but did you know that CAS is also one of the only companies in our industry to be ISO 9001 certified? But what does being

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12 Digital Marketing Facts

digital marketing facts

Digital Marketing, we all hear about it, but what is it? Digital marketing is a term used to describe the marketing of products or services using digital technology. Some examples of digital marketing outlets would be email, PPC, mobile advertising,

5 Call to Action Tips for Email

CTA, Email Marketing

Did you know that Email Marketing is 40 times more effective than Facebook or Twitter when it comes to gaining new customers? (Monetate). It’s important that you do it right to maximize your marketing efforts. With that being said, call

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&THEN 2016 Recap

&THEN, Direct Marketing

  Welcome to Hollywood! It was an attention-grabbing show this year at the &THEN DMA event in downtown LA. We were happy to connect with familiar faces and excited about the new relationships we made. Here are a few things

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Understanding Undeliverable Emails: Hard Bounce vs. Soft Bounce

Hard Bounce, Soft Bounce, Email Campaigns

“Bounce” is supposed to be a fun word. It makes me think of being a kid again. Bouncing my basketball inside the house and driving my mother crazy. It may remind you of your kids bouncing off the walls, especially

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Landing Page Statistics

Landing Page Statistics

Are you actively using landing pages for your online strategy? If not, you should be. Landing pages can be used to measure email campaigns, pay-per-click, social media, coupons, free downloads and webinars, or they can simply be optimized to capture

What is Multichannel Marketing?

Multichannel Marketing

What is multichannel marketing, and why should you care? Multichannel marketing is the practice of targeting customers through a combination of marketing channels. Campaigns that cross diverse channels with a continual message provide more opportunities for customers to interact with

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