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35 Year Anniversary

Mary Fulton, CAS’ CTO, is celebrating 35 years with the company. That’s quite an accomplishment. Her job has changed a lot since she first began working here as a contract programmer. Over the years, she has made significant contributions to CAS’ operations in many areas, including data hygiene, software development, and the creation of the Turbo marketing platform.

Join us as we congratulate Mary on her 35 years of service to CAS! You can read more about Mary here.

Mail

Email marketing is a useful tool for driving people to web sites or simply informing folks that you exist, but don’t lose sight of direct mail and its many proven direct marketing merits!

You will see extraordinary delivery rates to mail boxes: the vast amount of email marketing that is processed means that email inboxes may be cluttered with spam, making it hard to get the attention of your potential customers. Direct mail has a 90%+ delivery rate and is a very reliable way to reach prospects and customers.

Response rates are often higher: direct mail results in more responses from consumers than email. If you get your direct mail list, offer and creative right, the USPS statistics say you can count on a 3-5% response to your direct mail campaign. Match THAT statistic with any other channel!

Direct mail results in more response to your “call to action”: after receiving a direct mail piece, nearly 25% of those consumers visit a store, 20% visit a website and 15% call an 800-number.

As you plan where to spend your marketing dollars, remember these points about direct mail:
1. Higher delivery rate results in more sales
2. Higher response rate results in more sales
3. More action results in more sales

Remember that multi-channel marketing – using both email and direct mail – allows consumers to choose the channel by which they would rather receive offers.

A CAS representative would be happy to discuss how direct mail can help you grow your business.

NAIFA Review

NAIFA Review

We recently attend the NAIFA tradeshow in New Orleans and it was a success for CAS! We exhibited for the first time at this event and are pleased with the overall activity and traffic at the show. We made numerous new contacts and the amount of follow-up has made the trip well worth it. We were able to talk with financial and insurance leaders from all across the United States about their business needs and marketing focus.

Our conversation topics with these professionals revolved around how CAS can help them find additional customers. We talked specifically about our nSightful Email product and the process we have in place with email to find new customers. Another topic was about how we can take care of database maintenance with our variety of data processing services.

All attendees were responsive and open for discussions. The professionalism of the show and the attendees really stood out for CAS. Follow-up will be important, but making new relationships was our goal and we succeeded!

ISO

CAS is excited to announce that we have successfully been recertified in ISO 9001:2008. The Quality Management System certification demonstrates our commitment to quality and customer satisfaction, as well as continuously improving our company’s operations.

The internationally recognized Quality Management System standard is the preferred solution for organizations worldwide. It provides our company with a framework and set of principles that ensure a common sense approach to the management of CAS’ business activities to consistently achieve customer satisfaction.

This certification is based on eight quality management principles (all fundamental to good business practice). These principles improve our organizational performance:

Customer Focus
Organizations depend on their customers, and therefore need to shape activities around the fulfillment of market need.

Leadership
Needed to provide unity of purpose and direction.

Involvement of People
Creates an environment where people become fully involved in achieving the organization’s objectives.

Process Approach
To achieve organizational objectives, resources and activities need to be managed as processes, with an understanding of how the outputs of one process affect the inputs of another.

Systematic Approach to Management
The effectiveness and efficiency of the organization depends on a systemized approach to work activities.

Continual Improvement
Adopting IOS related processes as a part of everyday culture is a key objective for an organization.

Fact Based Decision-Making
Effective decisions are based on the logical and intuitive analysis of data and factual information.

Mutually Beneficial Supplier Relationships
Such relationships will enhance the ability to create value.

There are many benefits of being ISO 9001:2008 certified! Some of these benefits include: involving executive management in the improvement of the quality management system; ensuring sustained customer satisfaction by producing, delivering, providing support functions that meet our customers’ needs and expectations; increase the effectiveness and efficiency of the organization through continual improvement of systems and quality of products/services.

Email Marketing. . . HOT!

This week CAS attended the Direct Marketing Association’ s annual trade show in Chicago.  This marks our 18th year exhibiting at the annual conference for direct marketing providers. Our goal each year for the DMA is to solidify specific vendor relationships as well as grow relationships with customers and prospects.

The hot topic this year was email marketing. Across all spectrums of business and marketing, attendees expressed their need to improve their email marketing and CAS was there with a solution. This year CAS rolled out nSightful it’s new email marketing service.  nSightful is a B2B acquisition email product that provides a solution to increase available sales ready leads while keeping marketing costs down. With our user defined and robust prospect database, nSightful can engage the prospect based on their responsiveness through a variety of tailored email messaging.

What will nSightful do for you?
  • Work with you to convert engaged leads
  • Grow your marketing universe
  • Provide cost effective data processing and marketing solutions that work

Quality over Quantity

As we continue to grow and customize our marketing products and services, we have a strong belief that it is all about quality over quantity. At the show, we heard providers talk about the number of records they had in their database. As in, the higher the count the better the database. Not necessarily. Don’t be fooled by a high record count! Whether you’re marketing B2C or B2B, CAS ensures our database is better because we continuously and regularly update & manage all of our databases. So pay for a higher count and get garbage or pay for a quality data and get sales? We advise going with the latter to maximize your ROI.

It’s hard to mute the reviews of other exhibitors. Several complained that this year’s DMA attendee turnout was lower than in previous years. We disagree. This year CAS recognized that attendees who made it to our booth were our niche market. They were interested in our products and services more so than in past years. This could be a credit to the DMA and their marketing efforts, hosting the event in Chicago or our own DMA marketing efforts. We are optimistic that the prospects we met with will work with CAS and utilize our diverse product set and industry expertise. With our focus on quality over quantity, our clients and prospects can rest assured we will continue to invest in quality data practices and services as those will be worth our time and effort.

In summary, the DMA 2013 was a success for CAS. We enjoyed entertaining attendees with a refreshing drink at our Martini Reception. An nSightful ploy to get attendees to stop and talk marketing with us. We look forward to the next DMA.

If you’d like more information about our nSightful email marketing services, please call us at 866.249.1977 or email us at nsightful@cas-online.com.

Until next year, keep it classy San Diego.

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Get 20% Off B2B Email Services

Better Data = Better Marketing.

We’ve all seen the Allstate Insurance commercials featuring their trouble maker, “Mayhem”. They’re very entertaining. The message is so cleverly tied into each theme. The one above is Mayhem acting as a GPS device in a car.

“You never update me, so now I just have to wing it.”

He proceeds to get the driver into a fender bender with horrible directions. After the car collides with another car, Mayhem then looks into the camera and says,

“Your 15 minute insurance might not pay for all this.”

For CAS, this message is all too personal. We’re not in the business of selling insurance but rather a leader in direct marketing services. One of the things we’re known for is selling data. Of course there is a plethora of list brokers and data compilers out there but how can you trust that the data you purchased is good? Our data is better. Period.

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Who is CAS? CAS, Inc., short for Central Address Systems, Inc. has been around since 1981. Headquartered in Omaha, NE, we’ve established ourselves as a leader in direct marketing services.

We help businesses with their direct marketing needs. Businesses would search us out for 3 reasons:


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