What is multichannel marketing, and why should you care? Multichannel marketing is the practice of targeting customers through a combination of marketing channels. Campaigns that cross diverse channels with a continual message provide more opportunities for customers to interact with…
They are all the rage! Personas are representations of your current customers. A Persona describes who your customers are, what their goals are, and their behavior throughout the buying process. A successful marketer knows how to identify their best customers.…
With the popularity of the internet and social media it’s hard to remember that direct mail is still a valid marketing outlet. The fact remains, direct mail is still successful and widely used today. More than 8 out of 10…
