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Home › 2016 › August

Month: August 2016

What is Multichannel Marketing?

By CAS, Inc. | Central Address Systems Posted on August 31, 2016 Posted in Direct Marketing 13,325 Comments
What is Multichannel Marketing?

What is multichannel marketing, and why should you care? Multichannel marketing is the practice of targeting customers through a combination of marketing channels. Campaigns that cross diverse channels with a continual message provide more opportunities for customers to interact with …

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Have you heard about Personas?

By CAS, Inc. | Central Address Systems Posted on August 18, 2016 Posted in Data Strategy 12,052 Comments
Have you heard about Personas?

They are all the rage! Personas are representations of your current customers. A Persona describes who your customers are, what their goals are, and their behavior throughout the buying process. A successful marketer knows how to identify their best customers. …

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5 Tips for Direct Mail

By CAS, Inc. | Central Address Systems Posted on August 4, 2016 Posted in Direct Marketing, Lettershop 6,683 Comments
5 Tips for Direct Mail

With the popularity of the internet and social media it’s hard to remember that direct mail is still a valid marketing outlet.  The fact remains, direct mail is still successful and widely used today. More than 8 out of 10 …

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