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Write Subject Lines That Will Blow Readers Away

8 Steps to Compelling Subject Lines

Are you tired of your marketing emails being left unopened or worse… deleted? Do you find that writing compelling subject lines is a challenge? Creating email subject lines that stand out among the rest can be tricky. It’s your first impression and only chance to convince readers to open your email instead of delete it.

With only a few seconds to grab the reader’s attention marketers are challenged today more than ever to create an enticing subject line. Check out these 8 tips on how to write a compelling subject line that helps your message break through the clutter.

1. Keep it short. Everyone’s inbox is configured differently, so the subject line should be less than 50 characters. Keeping the subject line short and sweet ensures that it displays fully in the reader’s browser window and on mobile devices.

2. Start with the most important words. Just last year, nearly 50% of all emails were opened on a mobile device where long subject lines can’t be fully read. Beginning with the most important information will have the biggest impact and ensures valuable information isn’t cut off.

3. Be specific. When people read your subject lines, it should communicate what your email is about and why it’s relevant to them. If you leave the reader guessing your email will be ignored or deleted.

4. Use numbers. Subject lines with numbered lists give readers an idea of how much content your email contains, allowing them to make a decision about whether or not they have time to read it. They’ll be more compelled to open your email if they know how much information it contains. See examples below.

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5. Convey a sense of urgency. Creating a sense of urgency can drive readers to take instant action. The shorter the amount of time that readers have to act, the more compelled they will feel to act quickly. Words such as “act now”, “important” and “limited time” are all great ways to convey a sense of urgency.

6. Ask questions. Asking a question in your subject line is a proven method that will engage subscribers. Using questions will encourage readers to open your email to find out the answer. See examples below.

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7. Utilize the preheader. The preheader is a snippet of text that displays right after the subject line when an email is viewed in the inbox. It’s used to help grab the reader’s attention and expand on the idea introduced in the subject line. The preheader box does not have a character limit, but should be no more than 75 characters.

8. A/B split testing. Conducting subject line tests derive higher open rates, increased conversions and insights into subscriber behavior and preferences. Test two subject lines to a portion of your readers to determine which one performs the best. Then use the winning subject line for the remainder of your subscribers. A/B testing should be a process that is practiced continuously and is the best way to optimize your subject lines.

Optimize your subject line by utilizing these great tips and ensure your email stands out above the rest!

Is your business using email marketing as a tool for communication to your prospects or customers? The time is now to embrace that email communication is not going anywhere. Here are 5 reasons you should use nSightful Email Powered by CAS as part of your online marketing strategy.

  1. Cost Effective:

With email marketing you are not paying for the printing and or postage. This is the cheapest way to stay in contact with your customers.

  1. Turn Time:

Email Marketing can be completed in hours! You could send out a campaign the same day you created the content. It is real time engagement to your customers and prospects.

  1. Personalization:

With Email Marketing you have the ability to personalize the content you are sending. You are able to personalize the subject line, the copy of the email and landing pages as well as create personalized follow up emails based on the response of the individual.

  1. Brand Awareness:

With each email sent, consumers are exposed to your business and brand. Continual communication allows you to continually build value. When a customer needs a product or service, your business stands a chance of turning the leads into life long customers.

  1. Results:
    Sample Email Report

    Sample Email Report

Email Marketing can provide tracking information of how many people opened, clicked a link, what link was clicked and how many times it was clicked. From these results you can gauge a prospects interest on the offer you are providing and the future means of communication.

Be prepared for the year ahead and embrace changes to your marketing strategy that open up multiple channels of communication. Email Marketing is not going away and it is only growing. Either it be B2B acquisition email programs or B2C aquisition email programs, your ROI will increase.

New to email marketing? Need a full-service solution? To learn more about nSightful Email Powered by CAS, visit our website at cas-online.com. Or call today, 866.461.4693 to speak with one of our data experts.

Email Marketing. . . HOT!

This week CAS attended the Direct Marketing Association’ s annual trade show in Chicago.  This marks our 18th year exhibiting at the annual conference for direct marketing providers. Our goal each year for the DMA is to solidify specific vendor relationships as well as grow relationships with customers and prospects.

The hot topic this year was email marketing. Across all spectrums of business and marketing, attendees expressed their need to improve their email marketing and CAS was there with a solution. This year CAS rolled out nSightful it’s new email marketing service.  nSightful is a B2B acquisition email product that provides a solution to increase available sales ready leads while keeping marketing costs down. With our user defined and robust prospect database, nSightful can engage the prospect based on their responsiveness through a variety of tailored email messaging.

What will nSightful do for you?
  • Work with you to convert engaged leads
  • Grow your marketing universe
  • Provide cost effective data processing and marketing solutions that work

Quality over Quantity

As we continue to grow and customize our marketing products and services, we have a strong belief that it is all about quality over quantity. At the show, we heard providers talk about the number of records they had in their database. As in, the higher the count the better the database. Not necessarily. Don’t be fooled by a high record count! Whether you’re marketing B2C or B2B, CAS ensures our database is better because we continuously and regularly update & manage all of our databases. So pay for a higher count and get garbage or pay for a quality data and get sales? We advise going with the latter to maximize your ROI.

It’s hard to mute the reviews of other exhibitors. Several complained that this year’s DMA attendee turnout was lower than in previous years. We disagree. This year CAS recognized that attendees who made it to our booth were our niche market. They were interested in our products and services more so than in past years. This could be a credit to the DMA and their marketing efforts, hosting the event in Chicago or our own DMA marketing efforts. We are optimistic that the prospects we met with will work with CAS and utilize our diverse product set and industry expertise. With our focus on quality over quantity, our clients and prospects can rest assured we will continue to invest in quality data practices and services as those will be worth our time and effort.

In summary, the DMA 2013 was a success for CAS. We enjoyed entertaining attendees with a refreshing drink at our Martini Reception. An nSightful ploy to get attendees to stop and talk marketing with us. We look forward to the next DMA.

If you’d like more information about our nSightful email marketing services, please call us at 866.249.1977 or email us at nsightful@cas-online.com.

Until next year, keep it classy San Diego.

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Day after day we hear from marketers who want to acquire a prospecting email list and do their own acquisition email marketing using “in-house” applications to deploy. Often, these applications turn out to be something like a Constant Contact, iContact, Mail Chimp, or Vertical Response. Marketers want to take this approach because they actually get to receive the data and they know their deployments are being executed directly. What they do not realize is that, in many cases, they are hurting their campaign performance and jeopardizing the status of their accounts from their email provider. A closer look will show you that the terms and conditions on these programs clearly state that they are not to be used with purchased prospecting lists, and should only be used for deployments to your internal customer database. Loading a purchased list into one of these programs and deploying is likely to lead to:

  •  25+% undeliverable rate
  • More of your “delivered”  messages going into spam/junk folders
  • Getting “Blacklisted” by the servers receiving your messages
  • Deactivation of your account from the email service provider
  • *Most Important* – Lower response rates and lower ROI

So what is the best approach to acquisition email marketing? Prospecting via email is clearly an effective and economical component in a successful marketing plan and a popular characteristic in multi-channel direct marketing campaign.

CAS offers email deployment programs for both acquisition and customer retention. Our dedicated Email Marketing professionals will assist you from start to finish with your email campaign. Our programs are set up to help you find new prospects. We send to a database of contacts that already have a relationship with our servers and IP addresses and tailor our deployment methods for the highest possible deliverability and response.

Depending on the program you purchase, CAS can even release the contact info for anyone who opens or clicks your message. This gives you a whole new segment to market to at your discretion.

For successful email campaigns, download our email whitepaper:

CAS eMail White Paper

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