Email Marketing. . . HOT!

This week CAS attended the Direct Marketing Association’ s annual trade show in Chicago.  This marks our 18th year exhibiting at the annual conference for direct marketing providers. Our goal each year for the DMA is to solidify specific vendor relationships as well as grow relationships with customers and prospects.

The hot topic this year was email marketing. Across all spectrums of business and marketing, attendees expressed their need to improve their email marketing and CAS was there with a solution. This year CAS rolled out nSightful it’s new email marketing service.  nSightful is a B2B acquisition email product that provides a solution to increase available sales ready leads while keeping marketing costs down. With our user defined and robust prospect database, nSightful can engage the prospect based on their responsiveness through a variety of tailored email messaging.

What will nSightful do for you?

• Work with you to convert engaged leads
• Grow your marketing universe
• Provide cost effective data processing and marketing solutions that work

Quality over Quantity

As we continue to grow and customize our marketing products and services, we have a strong belief that it is all about quality over quantity. At the show, we heard providers talk about the number of records they had in their database. As in, the higher the count the better the database. Not necessarily. Don’t be fooled by a high record count! Whether you’re marketing B2C or B2B, CAS ensures our database is better because we continuously and regularly update & manage all of our databases. So pay for a higher count and get garbage or pay for a quality data and get sales? We advise going with the latter to maximize your ROI.

It’s hard to mute the reviews of other exhibitors. Several complained that this year’s DMA attendee turnout was lower than in previous years. We disagree. This year CAS recognized that attendees who made it to our booth were our niche market. They were interested in our products and services more so than in past years. This could be a credit to the DMA and their marketing efforts, hosting the event in Chicago or our own DMA marketing efforts. We are optimistic that the prospects we met with will work with CAS and utilize our diverse product set and industry expertise. With our focus on quality over quantity, our clients and prospects can rest assured we will continue to invest in quality data practices and services as those will be worth our time and effort.

In summary, the DMA 2013 was a success for CAS. We enjoyed entertaining attendees with a refreshing drink at our Martini Reception. An nSightful ploy to get attendees to stop and talk marketing with us. We look forward to the next DMA.

If you’d like more information about our nSightful email marketing services, please call us at 866.249.1977 or email us at nsightful@cas-online.com.

Until next year, keep it classy San Diego.

Day after day we hear from marketers who want to acquire a prospecting email list and do their own acquisition email marketing using “in-house” applications to deploy. Often, these applications turn out to be something like a Constant Contact, iContact, Mail Chimp, or Vertical Response. Marketers want to take this approach because they actually get to receive the data and they know their deployments are being executed directly. What they do not realize is that, in many cases, they are hurting their campaign performance and jeopardizing the status of their accounts from their email provider. A closer look will show you that the terms and conditions on these programs clearly state that they are not to be used with purchased prospecting lists, and should only be used for deployments to your internal customer database. Loading a purchased list into one of these programs and deploying is likely to lead to:

•  25+% undeliverable rate
• More of your “delivered”  messages going into spam/junk folders
• Getting “Blacklisted” by the servers receiving your messages
• Deactivation of your account from the email service provider
• *Most Important* – Lower response rates and lower ROI

So what is the best approach to acquisition email marketing? Prospecting via email is clearly an effective and economical component in a successful marketing plan and a popular characteristic in multi-channel direct marketing campaign.

CAS offers email deployment programs for both acquisition and customer retention. Our dedicated Email Marketing professionals will assist you from start to finish with your email campaign. Our programs are set up to help you find new prospects. We send to a database of contacts that already have a relationship with our servers and IP addresses and tailor our deployment methods for the highest possible deliverability and response.

Depending on the program you purchase, CAS can even release the contact info for anyone who opens or clicks your message. This gives you a whole new segment to market to at your discretion.

For successful email campaigns, download our email whitepaper: