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Auto Data

We’ve just updated our Automobile Owners USA database! This data is sourced from automobile dealerships, manufacturers, service centers, as well as requests for insurance, aftermarket products, and warranties. Our database is compiled using multiple sources across various industries. We start with more than 200,000,000 records, then we standardize, cleanse, and remove duplicate records. No other auto file providers use as many sources as we do at CAS.

Many other auto files claim to have more records, but the problem is “historic” files don’t remove old records when cars are sold. These other files will have people who owned cars years ago and have long since sold them, leaving you with old, outdated data. We maintain, update and build our file “new” on a regular basis, giving our clients a current snapshot of automobile owners now, and not years ago.

Automobile Owners USA is perfectly suited for: extended warranty offers, financial services, insurance, new & used auto offers, auto clubs, aftermarket accessories, and much more.

A CAS representative would be happy to discuss our Automobile Owners USA database with you.

Mail

Email marketing is a useful tool for driving people to web sites or simply informing folks that you exist, but don’t lose sight of direct mail and its many proven direct marketing merits!

You will see extraordinary delivery rates to mail boxes: the vast amount of email marketing that is processed means that email inboxes may be cluttered with spam, making it hard to get the attention of your potential customers. Direct mail has a 90%+ delivery rate and is a very reliable way to reach prospects and customers.

Response rates are often higher: direct mail results in more responses from consumers than email. If you get your direct mail list, offer and creative right, the USPS statistics say you can count on a 3-5% response to your direct mail campaign. Match THAT statistic with any other channel!

Direct mail results in more response to your “call to action”: after receiving a direct mail piece, nearly 25% of those consumers visit a store, 20% visit a website and 15% call an 800-number.

As you plan where to spend your marketing dollars, remember these points about direct mail:
1. Higher delivery rate results in more sales
2. Higher response rate results in more sales
3. More action results in more sales

Remember that multi-channel marketing – using both email and direct mail – allows consumers to choose the channel by which they would rather receive offers.

A CAS representative would be happy to discuss how direct mail can help you grow your business.

What's Your Focus for 2016?

Start 2016 off right by identifying your best customers. Knowing your customers and their value helps you find more like them within your current market or new market expansion. A clear picture of your customers enables you to market more cost-effectively and efficiently.

Before you can find new customers and increase profits, you need to understand who your most profitable customers are. The key is to first analyze your customers by developing a snapshot of a customer’s value. Use the information you have about your customers to understand their value. You can differentiate between your most and least profitable customers using these methods:

• Calculate the average amount a customer spends in a single transaction
• Multiply across the number of transactions in a year
• Multiply by the number of years a customer stays a customer
• Factor in the customer purchase amount or the transaction frequency

These calculations can reveal how much each customer spends, how many resources your business ties up, and profits you make on their business. Now that you better understand who you’re already selling to, you can develop a marketing plan to reach new customers. Here are a few suggestions on how you can gain new customers in the upcoming year:

Referrals
Referrals are perhaps the best affirmation of customer satisfaction. It’s also a way to gain customers with the highest retention rates. These customers tend to purchase more over time and in turn become a source of additional referrals.

Networking
Communicate to others in your network what type of customer you’re looking for. This is an effective way to reach new customers in your target market.

Strategic Alliances
Establish an agreement between a business to pursue an agreed upon objectives needed while remaining independent organizations. As long as there is continued value to the shared audience, strategic alliances produce streams of referral business.

You should continually review the value of your existing customers. Over time, customers who used to be highly profitable might want lower prices. Pay attention to each customer’s future potential as well — it may be worth cultivating a relationship with a small customer who has high growth potential.

Benefits of Business Blogging

Benefits of Business Blogging

Are you thinking about starting a blog for your business? Blogging has become an integral part of almost every marketing strategy. The role blogging plays in your marketing strategy is key to driving traffic to your website while increasing your search engine optimization (SEO). It allows you to position your brand as a leader and develop better customer relationships.

Improves SEO
Blogs increase your SEO. Blogging about your business, industry, products or services will increase your search keywords. Keywords and topics on your blog play a significant role in the way search engines find your articles. List out the keywords, topics, and categories you want your business to be found with. Updating your blog regularly with fresh content will give you an edge over your competitors in the search engine results page. Having content that performs in search engines can help you succeed.

Increase Traffic to Your Website
Your blog is one of the best marketing tactics to drive traffic to your website. It gives you the opportunity to create relevant content for your readers that will drive them to your website. Utilize inbound links in your blog articles to drive traffic to landing pages of your website. When you drive traffic to your website through consistent blogging, the result is increased sales.

Builds Brand Awareness
Another benefit to having a business blog is that its content gives your readers the confidence to trust your brand. Blogging gives you the ability to position your brand as a leader in your industry and can enforce a stronger brand connection with your readers. Your brand’s identity needs to be created with the customer in mind if it is to be believed in and trusted by them. Find your niche and start blogging about your products or services.

Enhance Customer Relationships
Blogging gives you the opportunity to connect with your customers. By connecting directly through your blog, your clients are able to get to know your business. Customers like to be informed, and appreciate that you are the one providing them pertinent information. Respond to comments and interact with your consumer regularly just as you do on your other social sites.

Blogging builds brand awareness and allows you to create fresh, relevant content for your customers. In time, this increases your SEO and will drive more customers to your website. Don’t miss out on the benefits your organization can derive from blogging and start your own today!

NAIFA Review

NAIFA Review

We recently attend the NAIFA tradeshow in New Orleans and it was a success for CAS! We exhibited for the first time at this event and are pleased with the overall activity and traffic at the show. We made numerous new contacts and the amount of follow-up has made the trip well worth it. We were able to talk with financial and insurance leaders from all across the United States about their business needs and marketing focus.

Our conversation topics with these professionals revolved around how CAS can help them find additional customers. We talked specifically about our nSightful Email product and the process we have in place with email to find new customers. Another topic was about how we can take care of database maintenance with our variety of data processing services.

All attendees were responsive and open for discussions. The professionalism of the show and the attendees really stood out for CAS. Follow-up will be important, but making new relationships was our goal and we succeeded!

turbo_560x236

Turbo Count & Order System Upgrade!

CAS is pleased to announce that we’ll be launching our upgraded count and order system on September 21, 2015. Our in-house IT and web design teams worked together over the past year to complete this upgrade and are proud to share it with you!

The overall functionality our clients are used to is still intact, so nothing new to learn! We have updated some of Turbo’s features such as compatibility with a variety of browsers and incorporated a new design to enhance the user’s experience.

Our count and order system offers you access to sell a wide variety of data via your own branded website. This private label capability provides you a fresh product offering for your clients and a new source of profits!

Click here to learn how CAS’ Turbo Count & Order system can benefit your company today.

Who are your most profitable customers? Knowing your best customers and their value can help you find more like them within your current market or new market expansion. Not all customers offer the same business value, so it’s important to distinguish between the most and least profitable customers.

Who Are Your Profitable Customers

A clear picture of your customer’s value is key to developing and implementing successful marketing and customer relationship management programs. Such knowledge helps you effectively target your promotional, advertising, and marketing campaigns to your audience.

Before you can find new customers and increase profits, you need to understand who your most profitable customers are. The key is to first analyze your customers by developing a snapshot of a customer’s value. Use the information you have about your customers to understand their value. You can differentiate between your most and least profitable customers using these methods:

• Calculate the average amount a customer spends in a single transaction
• Multiply across the number of transactions in a year
• Multiply by the number of years a customer stays a customer
• Factor in the customer purchase amount or the transaction frequency

These calculations can reveal how much each customer spends, how many resources your business ties up, and profits you make on their business. Now that you better understand who you’re already selling to you can develop a marketing plan to reach new customers. Here are a few suggestions on how you can gain new customers:

Referrals
Referrals are perhaps the best affirmation of customer satisfaction. It’s also a way to gain customers with the highest retention rates. These customers tend to purchase more over time and in turn become a source of additional referrals.

Networking
Communicate to others in your network what type of customer you’re looking for. This is an effective way to reach new customers in your target market.

Strategic Alliances
Establish an agreement between a business to pursue an agreed upon objectives needed while remaining independent organizations. As long as there is continued value to the shared audience, strategic alliances produce streams of referral business.

You should continually review the value of your existing customers. Over time, customers who used to be highly profitable might want lower prices. Pay attention to your customers’ future potential as well. It may be worth cultivating a relationship with a small customer with high growth potential.

lettershop

Did you know that CAS provides print and lettershop services for direct marketing campaigns? Our in-house Lettershop can accommodate a wide variety of direct mail project sizes from design to delivery. We offer our clients a full range of lettershop services ranging from list processing, printing and inserting to sealing, metering and presentation to the USPS.

With over 30 years of hands-on experience in the direct mail industry, CAS has vast expertise with postal regulations and discount opportunities allowing us to provide cost-effective solutions for your mailing project. Our recently upgraded Lettershop facility has the capacity, equipment, and knowledgeable team to execute any direct mail campaign.

Click here for more information.

Email

Data analytics is one of the most effective tools to enhance your business and the impact it can have on your company is significant. It is one of many key components to making your business grow successfully! To grow your business, you need to make informed decisions. Knowing your customers is a prerequisite, and the best way to understand your customers is to analyze your customer data.

How can data analytics improve the value of your business? It can bridge the gap between you and your customers. Customer data can provide a wealth of information about their business and market. To realize these benefits, customer data must be collected, analyzed and reviewed to help you focus on questions important to your business.

Have your data analytics team be responsible for identifying the data required, collecting it, analyzing it, and distributing the results. They should then be able to pinpoint key segment of your data, so you are no longer wasting marketing and advertising dollars on customers that are no longer your target audience.

Benefits derived from gathering and analyzing customer information for your business are:
• Improves customer relationships
• Lowers your costs
• Maximizes revenue and profits
• Maximizes the value of customers

CAS can help you with your data analytics needs! We can overlay demographics onto your customer file, analyze the data, and help you market to the projected top performing segments. Use our data analytics services and improve your segmentation and targeting in your direct marketing efforts.

Write Subject Lines That Will Blow Readers Away

8 Steps to Compelling Subject Lines

Are you tired of your marketing emails being left unopened or worse… deleted? Do you find that writing compelling subject lines is a challenge? Creating email subject lines that stand out among the rest can be tricky. It’s your first impression and only chance to convince readers to open your email instead of delete it.

With only a few seconds to grab the reader’s attention marketers are challenged today more than ever to create an enticing subject line. Check out these 8 tips on how to write a compelling subject line that helps your message break through the clutter.

1. Keep it short. Everyone’s inbox is configured differently, so the subject line should be less than 50 characters. Keeping the subject line short and sweet ensures that it displays fully in the reader’s browser window and on mobile devices.

2. Start with the most important words. Just last year, nearly 50% of all emails were opened on a mobile device where long subject lines can’t be fully read. Beginning with the most important information will have the biggest impact and ensures valuable information isn’t cut off.

3. Be specific. When people read your subject lines, it should communicate what your email is about and why it’s relevant to them. If you leave the reader guessing your email will be ignored or deleted.

4. Use numbers. Subject lines with numbered lists give readers an idea of how much content your email contains, allowing them to make a decision about whether or not they have time to read it. They’ll be more compelled to open your email if they know how much information it contains. See examples below.

• 4 Reasons to use Responsive Email Design
• 6 Tips for Driving More Sales for Your Business

5. Convey a sense of urgency. Creating a sense of urgency can drive readers to take instant action. The shorter the amount of time that readers have to act, the more compelled they will feel to act quickly. Words such as “act now”, “important” and “limited time” are all great ways to convey a sense of urgency.

6. Ask questions. Asking a question in your subject line is a proven method that will engage subscribers. Using questions will encourage readers to open your email to find out the answer. See examples below.

• Want help with SEO? We can help
• Still looking for new sales leads?

7. Utilize the preheader. The preheader is a snippet of text that displays right after the subject line when an email is viewed in the inbox. It’s used to help grab the reader’s attention and expand on the idea introduced in the subject line. The preheader box does not have a character limit, but should be no more than 75 characters.

8. A/B split testing. Conducting subject line tests derive higher open rates, increased conversions and insights into subscriber behavior and preferences. Test two subject lines to a portion of your readers to determine which one performs the best. Then use the winning subject line for the remainder of your subscribers. A/B testing should be a process that is practiced continuously and is the best way to optimize your subject lines.

Optimize your subject line by utilizing these great tips and ensure your email stands out above the rest!


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