CAS, INC. | Direct Marketing Blog
Data Solutions for Marketing
With the holidays upon us, to say consumers will receive an excessive amount of emails is an understatement. Between Thanksgiving and Christmas our inboxes are going to be blasted with countless offers, blog content and more. The million dollar question …
Email Subject lines: The Art & Science of Today’s Electronic Door Opener Read more »
The average office worker gets 121 emails per day. How can we keep our contacts from unsubscribing? That is a question many marketers face each day. Below are 5 reasons folks may be unsubscribing from your emails. Your email doesn’t …
Did you know that Email Marketing is 40 times more effective than Facebook or Twitter when it comes to gaining new customers? (Monetate). It’s important that you do it right to maximize your marketing efforts. With that being said, call …
Email Marketing is alive and well and will be for a very long time. Don’t listen to the naysayers who declare that email marketing is “dead”. There are over 205 billion email messages sent per day. That means 2.4 emails …
‘Tis the season to capitalize on your marketing efforts and optimize your email marketing strategy. The holiday season presents a major source of revenue for most businesses, so it’s important to have your holiday email strategy ready to go. Follow …
Did you know that CAS provides print and lettershop services for direct marketing campaigns? Our in-house Lettershop can accommodate a wide variety of direct mail project sizes from design to delivery. We offer our clients a full range of lettershop …
8 Steps to Compelling Subject Lines Are you tired of your marketing emails being left unopened or worse… deleted? Do you find that writing compelling subject lines is a challenge? Creating email subject lines that stand out among the rest …
[vc_column width=”1/1″ el_position=”first last”] [vc_column_text width=”1/1″ el_position=”first last”] Is your business using email marketing as a tool for communication to your prospects or customers? The time is now to embrace that email communication is not going anywhere. Here are 5 reasons you …
[vc_video link=”http://youtu.be/JOhSO2_8c0k” width=”1/1″ el_position=”first last”] [vc_column_text width=”1/1″ el_position=”first last”] Email Marketing. . . HOT! This week CAS attended the Direct Marketing Association’ s annual trade show in Chicago. This marks our 18th year exhibiting at the annual conference for direct …
[vc_column_text width=”1/1″ el_position=”first last”] Day after day we hear from marketers who want to acquire a prospecting email list and do their own acquisition email marketing using “in-house” applications to deploy. Often, these applications turn out to be something like …
