The holiday season is approaching! Businesses and consumers look forward to this time every year. Consumers want to shop and businesses want to profit from increased spending. Here are a few marketing tips for a successful holiday season.
Email marketing is an important to include in your holiday marketing plan. Customers are always looking for deals during the holiday season and sending them an email that includes discounts and coupons is a great way to drive customers offline and online. Promotional ideas could be offering a free gift with a purchase, free shipping during the holiday season, or significant discounts to “act now”. Including incentives in your holiday email campaigns will increase engagement and conversion.
Creating a sales strategy is crucial to having a successful holiday season. Focus on products and services that are your best sellers. Your best sellers will drive business during the last few months of the year. To generate more sales (and profit) early in the season, provide customers with early bird specials promoting your products and services. Thank your customers for their support by sending holiday cards with a free gift or discounts showing them you appreciate their business.
Social media plays a significant role in consumer engagement during the holiday season. Consumers are spending more time on their mobile devices navigating social sites making it easier for you to reach them. Connecting with your customers through social media posts keeps your products and services on the forefront of their minds. Keep them intrigued and engaged on a continual bases by posting great offers and promotions. For example, create a series of social media posts that get your customers to participate in games. Each week post a question asking your customers a question and if there answer is selected they’ll receive a discount or gift.
We’re thankful for all of our customers and are here to help you with all of your data needs for this holiday season! Please feel free to contact us to discuss our products and services.