Author: Blog Admin

CTO Mary Fulton Celebrates 35 Years at CAS

Mary Fulton, CAS’ CTO, is celebrating 35 years with the company. That’s quite an accomplishment. Her job has changed a lot since she first began working here as a contract programmer. Over the years, she has made significant contributions to

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Automobile Owners USA Database Update

We’ve just updated our Automobile Owners USA database! This data is sourced from automobile dealerships, manufacturers, service centers, as well as requests for insurance, aftermarket products, and warranties. Our database is compiled using multiple sources across various industries. We start

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Direct Mail – What You Need to Know

Email marketing is a useful tool for driving people to web sites or simply informing folks that you exist, but don’t lose sight of direct mail and its many proven direct marketing merits! You will see extraordinary delivery rates to

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Must-Attend Tradeshows & Events of 2016

Each year, there are hundreds of tradeshows to attend. Deciding which of these exhibits to attend can be very challenging. Businesses have a lot to gain by promoting products and services at tradeshows, but there is also a risk. Attending

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What’s Your Focus for 2016?

Start 2016 off right by identifying your best customers. Knowing your customers and their value helps you find more like them within your current market or new market expansion. A clear picture of your customers enables you to market more

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Thank you for a great year!

Importance of Blogging

Benefits of Business Blogging Are you thinking about starting a blog for your business? Blogging has become an integral part of almost every marketing strategy. The role blogging plays in your marketing strategy is key to driving traffic to your

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10 Ways to Segment Data

It’s true! Not all customers are alike. In fact, every customer is different and expects a personalized experience. Customers will no longer engage with marketing campaigns that treat them as an assembly line. A unique customer experience can be achieved

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#GivingTuesday

CAS Gives Back on #GivingTuesday! ‘Tis the season of giving thanks by giving back! #GivingTuesday, is a global day dedicated to celebrate generosity and giving back. CAS is excited to be part of the celebration this holiday season. CAS is

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Holiday Email Strategy Tips

‘Tis the season to capitalize on your marketing efforts and optimize your email marketing strategy. The holiday season presents a major source of revenue for most businesses, so it’s important to have your holiday email strategy ready to go. Follow

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