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Email marketing is a useful tool for driving people to web sites or simply informing folks that you exist, but don’t lose sight of direct mail and its many proven direct marketing merits!

You will see extraordinary delivery rates to mail boxes: the vast amount of email marketing that is processed means that email inboxes may be cluttered with spam, making it hard to get the attention of your potential customers. Direct mail has a 90%+ delivery rate and is a very reliable way to reach prospects and customers.

Response rates are often higher: direct mail results in more responses from consumers than email. If you get your direct mail list, offer and creative right, the USPS statistics say you can count on a 3-5% response to your direct mail campaign. Match THAT statistic with any other channel!

Direct mail results in more response to your “call to action”: after receiving a direct mail piece, nearly 25% of those consumers visit a store, 20% visit a website and 15% call an 800-number.

As you plan where to spend your marketing dollars, remember these points about direct mail:
1. Higher delivery rate results in more sales
2. Higher response rate results in more sales
3. More action results in more sales

Remember that multi-channel marketing – using both email and direct mail – allows consumers to choose the channel by which they would rather receive offers.

A CAS representative would be happy to discuss how direct mail can help you grow your business.

Benefits of Business Blogging

Benefits of Business Blogging

Are you thinking about starting a blog for your business? Blogging has become an integral part of almost every marketing strategy. The role blogging plays in your marketing strategy is key to driving traffic to your website while increasing your search engine optimization (SEO). It allows you to position your brand as a leader and develop better customer relationships.

Improves SEO
Blogs increase your SEO. Blogging about your business, industry, products or services will increase your search keywords. Keywords and topics on your blog play a significant role in the way search engines find your articles. List out the keywords, topics, and categories you want your business to be found with. Updating your blog regularly with fresh content will give you an edge over your competitors in the search engine results page. Having content that performs in search engines can help you succeed.

Increase Traffic to Your Website
Your blog is one of the best marketing tactics to drive traffic to your website. It gives you the opportunity to create relevant content for your readers that will drive them to your website. Utilize inbound links in your blog articles to drive traffic to landing pages of your website. When you drive traffic to your website through consistent blogging, the result is increased sales.

Builds Brand Awareness
Another benefit to having a business blog is that its content gives your readers the confidence to trust your brand. Blogging gives you the ability to position your brand as a leader in your industry and can enforce a stronger brand connection with your readers. Your brand’s identity needs to be created with the customer in mind if it is to be believed in and trusted by them. Find your niche and start blogging about your products or services.

Enhance Customer Relationships
Blogging gives you the opportunity to connect with your customers. By connecting directly through your blog, your clients are able to get to know your business. Customers like to be informed, and appreciate that you are the one providing them pertinent information. Respond to comments and interact with your consumer regularly just as you do on your other social sites.

Blogging builds brand awareness and allows you to create fresh, relevant content for your customers. In time, this increases your SEO and will drive more customers to your website. Don’t miss out on the benefits your organization can derive from blogging and start your own today!

Better Data = Better Marketing.

We’ve all seen the Allstate Insurance commercials featuring their trouble maker, “Mayhem”. They’re very entertaining. The message is so cleverly tied into each theme. The one above is Mayhem acting as a GPS device in a car.

“You never update me, so now I just have to wing it.”

He proceeds to get the driver into a fender bender with horrible directions. After the car collides with another car, Mayhem then looks into the camera and says,

“Your 15 minute insurance might not pay for all this.”

For CAS, this message is all too personal. We’re not in the business of selling insurance but rather a leader in direct marketing services. One of the things we’re known for is selling data. Of course there is a plethora of list brokers and data compilers out there but how can you trust that the data you purchased is good? Our data is better. Period.

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Welcome to CAS’ brand new blog site!  Please excuse our mess as it’s still under construction. We will be making changes regularly and will soon be posting articles relevant to our industry!


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