30 Mar 2016
We’ve just updated our Automobile Owners USA database! This data is sourced from automobile dealerships, manufacturers, service centers, as well as requests for insurance, aftermarket products, and warranties. Our database is compiled using multiple sources across various industries. We start with more than 200,000,000 records, then we standardize, cleanse, and remove duplicate records. No other auto file providers use as many sources as we do at CAS.
Many other auto files claim to have more records, but the problem is “historic” files don’t remove old records when cars are sold. These other files will have people who owned cars years ago and have long since sold them, leaving you with old, outdated data. We maintain, update and build our file “new” on a regular basis, giving our clients a current snapshot of automobile owners now, and not years ago.
Automobile Owners USA is perfectly suited for: extended warranty offers, financial services, insurance, new & used auto offers, auto clubs, aftermarket accessories, and much more.
A CAS representative would be happy to discuss our Automobile Owners USA database with you.
01 Apr 2013
Better Data = Better Marketing.
We’ve all seen the Allstate Insurance commercials featuring their trouble maker, “Mayhem”. They’re very entertaining. The message is so cleverly tied into each theme. The one above is Mayhem acting as a GPS device in a car.
“You never update me, so now I just have to wing it.”
He proceeds to get the driver into a fender bender with horrible directions. After the car collides with another car, Mayhem then looks into the camera and says,
“Your 15 minute insurance might not pay for all this.”
For CAS, this message is all too personal. We’re not in the business of selling insurance but rather a leader in direct marketing services. One of the things we’re known for is selling data. Of course there is a plethora of list brokers and data compilers out there but how can you trust that the data you purchased is good? Our data is better. Period.