Better Data – What does it mean to you?
Better Data = Better Marketing.
We’ve all seen the Allstate Insurance commercials featuring their trouble maker, “Mayhem”. They’re very entertaining. The message is so cleverly tied into each theme. The one above is Mayhem acting as a GPS device in a car.
“You never update me, so now I just have to wing it.”
He proceeds to get the driver into a fender bender with horrible directions. After the car collides with another car, Mayhem then looks into the camera and says,
“Your 15 minute insurance might not pay for all this.”
For CAS, this message is all too personal. We’re not in the business of selling insurance but rather a leader in direct marketing services. One of the things we’re known for is selling data. Of course there is a plethora of list brokers and data compilers out there but how can you trust that the data you purchased is good? Our data is better. Period.
Let’s take Mayhem’s first comment above and examine how it relates to our industry. If you’re shopping for a marketing list how do you know the broker you’re buying from has good data? Let’s say you want to market a new fitness center to consumers based in a certain zip code. If you’re mailing to 10,000 addresses, you paid for the creative, you paid for the printing and finally you have the postage. How many of those pieces do you want returned? Simple answer: 0!
Our sales team comment on how they lose to the competition because our counts are low. It comes down to educating our customers on quality vs. quantity. A competing broker may offer a higher count on a query but is their data updated? How often has the file been through an NCOA? What quality assurance will they provide you? If you want the best return on your investment, you want your data to be as updated as possible. . . You want better data!
We know that our customers have many choices when it comes to their marketing data, which is why we only provide products and services that are proven to be of the highest quality.
No other “list broker” or “mailing list company” can guarantee the same level of quality marketing data as we do at CAS.
This brings us to the next Mayhem quote. Essentially, this quote implies you get what you pay for. Whether it’s “15 minute insurance” as Mayhem points out or the “15 minute data broker” you find from a web search. If you don’t care about integrity or quality you might purchase from a list broker who is selling sub par data or as we call it, “dirty data”.
Can your marketing dollars really afford the risk? Targeted marketing has been proven to be more effective. But what good is that list if the broker you purchased them from hasn’t updated the file with accurate addresses?
CAS not only has an A+ rating from the BBB, we’ve also been awarded the BBB Integrity Award. Other accolades include B2B Omaha Magazine’s “Best Mailing List Company” for the 2nd year in a row. And we pride ourselves with being ISO 9001 Certified. The bottom line is that users have more confidence in products and services that conform to quality standards from an established institution.
So protect yourself from the Mayhem out there. Buy from us and know you’re in good hands with Better Data from CAS!
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