Category: Data Strategy

The Difference is Quality

You may know that CAS is one of the industry leaders in the data world, but did you know that CAS is also one of the only companies in our industry to be ISO 9001 certified? But what does being

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Have you heard about Personas?

They are all the rage! Personas are representations of your current customers. A Persona describes who your customers are, what their goals are, and their behavior throughout the buying process. A successful marketer knows how to identify their best customers.

10 Ways to Segment Data

It’s true! Not all customers are alike. In fact, every customer is different and expects a personalized experience. Customers will no longer engage with marketing campaigns that treat them as an assembly line. A unique customer experience can be achieved

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The Importance of Data Segmentation

Having a solid segmentation strategy is key for differentiating your company from your competitors. Data segmentation gives companies the ability to identify high-opportunity groups within their customer database and can help you better communicate the benefits of your products and

Benefits of Data Cleansing

Data cleansing benefits are infinite and can greatly impact your marketing activities. The benefits can eliminate the chance that you’re targeting wrong addresses, customers that may have died or opted out of receiving promotional materials. For example, the benefits of

Importance of Data Analytics

Data analytics is one of the most effective tools to enhance your business and the impact it can have on your company is significant. It is one of many key components to making your business grow successfully! To grow your

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Understand The Data You Have Now

Learn more about your customers by enhancing your database with current information that will help you increase the effectiveness and success of your target marketing efforts. Data appending is identifying invalid or missing information from a customer database, and repairing

Better Data – What does it mean to you?

[vc_column_text width=”1/1″ el_position=”first last”] Better Data = Better Marketing. We’ve all seen the Allstate Insurance commercials featuring their trouble maker, “Mayhem”. They’re very entertaining. The message is so cleverly tied into each theme. The one above is Mayhem acting as

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5 things you should know about us.

[vc_column_text width=”1/1″ el_position=”first last”] Who is CAS? CAS, Inc., short for Central Address Systems, Inc. has been around since 1981. Headquartered in Omaha, NE, we’ve established ourselves as a leader in direct marketing services. We help businesses with their direct

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