With the holidays upon us, to say consumers will receive an excessive amount of emails is an understatement. Between Thanksgiving and Christmas our inboxes are going to be blasted with countless offers, blog content and more. The million dollar question is: to open or not to open such email and ignore it?
You will have to add this question to your marketing strategy. Not a tough one, but at times rather annoying. Why? Because, the average consumer receives 88 emails per day (Source: textrequest.com), Just look at your inbox and take inventory.
If you are a marketer selling any product or service through email, please put major thought into your subject line. It is the door opener to your offer/content. Here are our top 7 tips for a subject line/email worth an open:
1. Keep it short: There is very little need to elaborate here, do not use long sentences. Use 50 characters or less. Keep in mind those using a mobile device to view their emails.
2. Segment your list: This is about getting the right content/offer to the right audience. Only send relevant content to your audience to prevent frustration. For instance, if you are a brick and mortar business, don’t send your offer to out of towners. Geo segmentation is a way to target your list, but you could also do so by: age, persona, past purchases, browsing history and so much more. Be sure to translate this into your subject line.
3. Don’t deliver the goods: Don’t tell them what’s inside. Remember, you want them to open the email and interact with your content. If you are sending a coupon code, say: “Your coupon code inside”, or “Your offer awaits”.
4. The right content at the right time: This may not be related to subject lines but hear us out. When you hit that send button, the deployment time could make or break the chance of your email getting opened. For example, I have a full time job, a wife, and three kids. I look forward to offers via email. However, I don’t have time to go through them until the kids are in bed. So, if companies targeting my ‘persona’ deliver their email to me during the night hours, they have a guarantee open from me.
5. Don’t scream at them: For the love of your customers, DO NOT SCREAM at them. By screaming we mean leave all caps alone. Enough said.
6. Ask questions: I personally love this method. When you ask a question, people like to engage and find the answer. It’s like reverse psychology. As an example, questions like: “Can you afford ____?”, “Have you looked into ____?”, “Did you see what I sent you Yesterday?” These are all good examples of subject lines that may peak your recipients interest.
7. Test, test, and test: Subject lines are like going “all in” without any guarantees, therefore, test your subject lines. Keep a journal to record what you’ve used in the past and make comparisons. Track every move you make and use the data to make smarter decisions going forward.
If you need more email marketing expertise we would be happy to help! Call nSightful 866-249-1977 and get your show on the road.
10 May 2017
As technology changes at a fast pace so does the vocabulary used to describe it. One marketing buzzword that comes to mind as of recently is “omnichannel” marketing.
What exactly is omnichannel marketing, and how is it different from multichannel marketing?
Omnichannel marketing refers to a business delivering a constant branded message across all digital channels and the devices a customer uses to engage. As an example: Suppose you are browsing the website of a handbag store on your mobile device. You find a bag you like, place it in your online cart, get distracted and don’t finish the purchase.
Several hours later, you find yourself scrolling through Facebook on your laptop; you see an ad from the same store featuring that handbag currently sitting in your online shopping cart. You click on it and just as you are ready to checkout, your laptop battery dies. You then jump onto your ipad, open the website and are seamlessly able to finish the purchase. With the convenience of synchronized channels and devices, onmichannel marketing is used to increase the customer experience. (Source: entrepreneur.com)
How is omnichannel marketing different from multi-channel marketing?
Multichannel marketing is a tactical approach (source: dataorama.com) that combines various forms and outlets to advertise. Examples: postcard, email campaign, tv/radio, telemarketing, and social media/blog sites. Omnichannel marketing is strategic.
Measuring success from a multichannel marketing campaign can be challenging if the proper steps are not put in place. Omnichannel marketing is a little more streamlined in that aspect. Regardless, both omnicahnnel marketing and multichannel marketing are effective in their own way. If you aren’t doing one or the other in your business you need to be.
If you need help constructing a multichannel marketing campaign to complement your omnichannel marketing give nSightful a call 866-461-4693
02 Feb 2017
You may know that CAS is one of the industry leaders in the data world, but did you know that CAS is also one of the only companies in our industry to be ISO 9001 certified?
But what does being ISO 9001 certified mean?
ISO 9001 is a worldwide standard administered by the International Organization for Standardization (ISO), based in Switzerland. ISO 9001 is currently in use by over one million organizations and companies all over the world.
ISO certification is based on quality management principles, which are continually audited and monitored to maintain the high level of excellence our customers come to expect from CAS. These principles help CAS to continuously improve our organization and performance.
At CAS, quality is our number one priority. Being an ISO 9001 certified company for over 18 years; CAS is required to maintain a high level of quality assurance in design, development, production and servicing.
Some of the benefits of being an ISO 9001 certified company include:
- Involving executive management in the improvement of the quality management system
- Ensuring sustained customer satisfaction by producing, delivering, providing support functions that meet our customers’ needs and expectations
- Increase the effectiveness and efficiency of the organization through continual improvement of systems and quality of products/services
- Controlled operational processes, insuring consistent output quality
As a customer, working with a company that is ISO 9001 certified ensures that you receive consistent, high quality data and services. When given the choice in where to purchase your data, wouldn’t you want to work with an industry leader that holds itself to a higher level of quality standards? The real difference between “good” and “bad” data is QUALITY.
Being an ISO 9001 certified company since 1998 shows CAS’ dedication to continued organizational improvement and excellence in quality.
Read more about CAS’ ISO 9001 certification here or give us a call 866-461-4693.
10 Jan 2017
Digital Marketing, we all hear about it, but what is it?
Digital marketing is a term used to describe the marketing of products or services using digital technology. Some examples of digital marketing outlets would be email, PPC, mobile advertising, blogging, social media advertising, SEO and Whitepapers or any other digital medium.
Here are 12 mind blowing digital marketing facts:
1) By 2019, 72% of US digital ad spending will be for mobile advertising. (Payfirma)
2) 2016 marked the first time digital ad spending surpassed TV ad spending. According to eMarketer, TV ad spending totaled $71.29 billion, while digital ad spending exceeded to $72.09 billion and continues to thrive.
3) The 4 digital marketing channels with increases in spending for the 2015 year were; email marketing 61%, social media 49%, mobile marketing 40%, and SEO/PPC 38%. (Relevate)
4) 74% of customers prefer communications via email. (HubSpot)
5) Each day, 20% of the search terms entered into search engines have never been explored before. (YouTube)
6) 48% of emails are opened on a cellular phone. However, only 11% of those emails are mobile friendly. As a result, 69% of mobile users delete emails not designed for mobile. (HubSpot)
7) 66% of consumers have received an email marketing message that resulted in an online purchase. (Direct Marketing Association).
8) After viewing the website’s home page and products/services page, a B2B purchaser’s next stop is the prospective sellers “About Us” page. (Content Marketing Institute)
9) 81% of marketers and advertising execs believe digital marketing technologies will lead their career path to shift within the next three years, but only 14% know how to transform themselves. (Fierce CMO)
10) 45% of email and Facebook users feel uncomfortable when they cannot access their accounts. (wersm)
11) According to Google, more searches occur on a mobile device than on computers in the US, Japan, and in 8 other countries. (signal.co)
As you can see, digital marketing is everywhere and only continues to grow! If you need any help constructing digital marketing efforts within your company give CAS a call today! 866-461-4693
08 Dec 2015
Benefits of Business Blogging
Are you thinking about starting a blog for your business? Blogging has become an integral part of almost every marketing strategy. The role blogging plays in your marketing strategy is key to driving traffic to your website while increasing your search engine optimization (SEO). It allows you to position your brand as a leader and develop better customer relationships.
Blogs increase your SEO. Blogging about your business, industry, products or services will increase your search keywords. Keywords and topics on your blog play a significant role in the way search engines find your articles. List out the keywords, topics, and categories you want your business to be found with. Updating your blog regularly with fresh content will give you an edge over your competitors in the search engine results page. Having content that performs in search engines can help you succeed.
Increase Traffic to Your Website
Your blog is one of the best marketing tactics to drive traffic to your website. It gives you the opportunity to create relevant content for your readers that will drive them to your website. Utilize inbound links in your blog articles to drive traffic to landing pages of your website. When you drive traffic to your website through consistent blogging, the result is increased sales.
Builds Brand Awareness
Another benefit to having a business blog is that its content gives your readers the confidence to trust your brand. Blogging gives you the ability to position your brand as a leader in your industry and can enforce a stronger brand connection with your readers. Your brand’s identity needs to be created with the customer in mind if it is to be believed in and trusted by them. Find your niche and start blogging about your products or services.
Enhance Customer Relationships
Blogging gives you the opportunity to connect with your customers. By connecting directly through your blog, your clients are able to get to know your business. Customers like to be informed, and appreciate that you are the one providing them pertinent information. Respond to comments and interact with your consumer regularly just as you do on your other social sites.
Blogging builds brand awareness and allows you to create fresh, relevant content for your customers. In time, this increases your SEO and will drive more customers to your website. Don’t miss out on the benefits your organization can derive from blogging and start your own today!