Email marketing is a useful tool for driving people to web sites or simply informing folks that you exist, but don’t lose sight of direct mail and its many proven direct marketing merits!
You will see extraordinary delivery rates to mail boxes: the vast amount of email marketing that is processed means that email inboxes may be cluttered with spam, making it hard to get the attention of your potential customers. Direct mail has a 90%+ delivery rate and is a very reliable way to reach prospects and customers.
Response rates are often higher: direct mail results in more responses from consumers than email. If you get your direct mail list, offer and creative right, the USPS statistics say you can count on a 3-5% response to your direct mail campaign. Match THAT statistic with any other channel!
Direct mail results in more response to your “call to action”: after receiving a direct mail piece, nearly 25% of those consumers visit a store, 20% visit a website and 15% call an 800-number.
As you plan where to spend your marketing dollars, remember these points about direct mail:
1. Higher delivery rate results in more sales
2. Higher response rate results in more sales
3. More action results in more sales
Remember that multi-channel marketing – using both email and direct mail – allows consumers to choose the channel by which they would rather receive offers.
A CAS representative would be happy to discuss how direct mail can help you grow your business.