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Home › View all posts by Blog Admin › Page 3

Author: Blog Admin

Importance of Data Analytics

By Blog Admin Posted on May 27, 2015 Posted in Data Strategy, Direct Marketing 22,551 Comments

Data analytics is one of the most effective tools to enhance your business and the impact it can have on your company is significant. It is one of many key components to making your business grow successfully! To grow your …

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Tagged with: Data Analytics, Marketing

Response Expo Recap

By Blog Admin Posted on May 21, 2015 Posted in Direct Marketing 10,770 Comments

Through the eyes of a traditional direct marketer a self-proclaimed “Data Expert” the Response Expo was a great experience to get a feel for the different channels of direct marketing. In my 16+ years of selling direct marketing solutions I …

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Understand The Data You Have Now

By Blog Admin Posted on May 7, 2015 Posted in Append, Data Strategy, Direct Marketing, Email 6,237 Comments

Learn more about your customers by enhancing your database with current information that will help you increase the effectiveness and success of your target marketing efforts. Data appending is identifying invalid or missing information from a customer database, and repairing …

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How to Grow Your Email List

By Blog Admin Posted on April 24, 2015 Posted in Direct Marketing, Email 5,324 Comments

It’s no secret that every marketer wants to grow their email marketing database. It can be tough to gain subscribers for your marketing emails, but the easiest way to build a subscriber list is to tell readers what’s in it …

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TV Infomercial Buyers

By Blog Admin Posted on April 16, 2015 Posted in Direct Marketing, Email, Postal 14,524 Comments

CAS Now Has TV Infomercial Buyers Data This database has over 100 products selectable by category such as health and fitness, household, outdoors, pets, and much more. These are highly impulsive buyers whom have placed orders from infomercial TV spots. …

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Tips for A/B Email Testing

By Blog Admin Posted on April 2, 2015 Posted in Direct Marketing