CAS, INC. | Direct Marketing Blog
Data Solutions for Marketing
Data analytics is one of the most effective tools to enhance your business and the impact it can have on your company is significant. It is one of many key components to making your business grow successfully! To grow your …
Through the eyes of a traditional direct marketer a self-proclaimed “Data Expert” the Response Expo was a great experience to get a feel for the different channels of direct marketing. In my 16+ years of selling direct marketing solutions I …
Learn more about your customers by enhancing your database with current information that will help you increase the effectiveness and success of your target marketing efforts. Data appending is identifying invalid or missing information from a customer database, and repairing …
It’s no secret that every marketer wants to grow their email marketing database. It can be tough to gain subscribers for your marketing emails, but the easiest way to build a subscriber list is to tell readers what’s in it …
CAS Now Has TV Infomercial Buyers Data This database has over 100 products selectable by category such as health and fitness, household, outdoors, pets, and much more. These are highly impulsive buyers whom have placed orders from infomercial TV spots. …
A/B email testing is an essential feature of an email marketing strategy that can improve conversion rates and sales if done right. Implementing split testing can help determine what emails are resonating with your subscribers and getting them to take …
CAS recently attended LeadsCon in Las Vegas Nevada. Our booth highlighted our digital and postal services. We enjoyed engaging with other attendees and discussing how our products and services could fulfill their marketing needs. April, one of our Database Marketing …
8 Steps to Compelling Subject Lines Are you tired of your marketing emails being left unopened or worse… deleted? Do you find that writing compelling subject lines is a challenge? Creating email subject lines that stand out among the rest …
Write Emails Subscribers Actually Want to Read How do you make sure people are actually reading your emails? Writing great emails isn’t easy. After getting their attention with a compelling subject line, it can actually be quite difficult to craft …
