Understand The Data You Have Now
Learn more about your customers by enhancing your database with current information that will help you increase the effectiveness and success of your target marketing efforts. Data appending is identifying invalid or missing information from a customer database, and repairing it by adding in missing elements of data. Here is a list of data appending services that can enhance your database:
Phone Append. CAS has been known for years as the leader in Phone Number Appending Services. CAS’s distinct capability lies in the fact that we process our records against two of the largest compiled databases in the country, all in one step. An additional enhancement to our phone appending services is a new matching process that looks at records on an individual level (not household), thus finding 15-20% more matches than by traditional means.
We are also one of the only phone append bureaus that offer you the flexibility of choosing which matches you want back; this is done through our Confidence Level matching. By “tightening up” the matching criteria, you can significantly reduce your Wrong Number/Disconnect rates and/or call your “best” matches first.
Reverse Append. If you have a customer or prospect list that contains a phone number, append the address and occupant name for direct mail purposes.
Demographic Append. Understand household income, age, occupation, education levels, presence of children and lifestyle characteristics of your customers. Appending demographics, behavioral and mortgage information gives you the clearest picture of who your customers really are and allows you to market to them the proper way.
Email Append. Email append is a process of adding (appending) an email address to a list of names and addresses. This list could be your customers or prospects and comprised of businesses or residential addresses. Your data is matched against a number of nationwide postal and email files. Hundreds of millions of records go into the match process.
Cable Append. In cases where your house or prospect file contains only residential street addresses, this service can match the street address and return a name and/or telephone number based on your choice. Match rates vary based on input records age.
Data append provides you with up-to-date data, so you can effectively target your audience. Without accurate data such as current mailing addresses, telephone numbers, and email addresses, your efforts can be wasted. Ensure that valuable opportunities aren’t lost by utilizing data append services.
Thank you for your time and interest in CAS services! Please do not hesitate to contact us with questions on append services or other email and list related services.