Through the eyes of a traditional direct marketer a self-proclaimed “Data Expert” the Response Expo was a great experience to get a feel for the different channels of direct marketing. In my 16+ years of selling direct marketing solutions I had never had the opportunity to see the front line of inventors and as seen on TV products.
It was a refreshing to meet and speak with experts from various industries. We were able to talk with data-driven marketers that are looking and willing to listen to other professionals offer insight on what works as well as what is the next big thing. The entire buzz at the show was refreshing and exciting! We enjoyed sharing our experiences with others and making new contacts that mutually benefit each business.
A couple of things I was able to get out of the show (and one of the reasons we’ll be back) were the variety of marketing professionals we had the opportunity to speak with in the exhibit hall. The overall conference agenda was outstanding. The sessions that were provided offered a learning environment and allowed you to find a solution to your business and marketing challenges. There was also a significant focus on networking opportunities. Functions throughout the day and night allowed attendees to engage in great conversations with other professionals.
If you are a business or marketing professional that currently engages in Direct, Digital, and Data Driven Marketing this show is for you! CAS is a full-service Database Marketing provider in business for over 35 years and we look forward to many more opportunities to share our products and services with the Response Expo attendees. I want to extend a personal thank you to my longtime friend Dan Donati and publisher John Yarrington for putting on an excellent event. CAS will be back!
Director of New Business Development