Increase Subscriber Engagement in 6 Steps
Write Emails Subscribers Actually Want to Read
How do you make sure people are actually reading your emails? Writing great emails isn’t easy. After getting their attention with a compelling subject line, it can actually be quite difficult to craft an equally compelling message the recipient can’t help but stop and read.
Right now your email inbox probably has meaningless and redundant emails that you’ll never read or respond to. Chances are good that your email is competing with hundreds of others for the recipient’s attention, so don’t miss out on the opportunity to connect!
Implement the following 6 steps to increase the likelihood of your emails getting read and generating a response.
1. Include your value proposition. Show your readers what you can do for them. Explain how your products and services solve their problems or improve their situation, delivers specific benefits, and why they should buy from you and not from your competition.
2. Personalize your emails. Add a personal touch to your email messages by including the reader’s individual interests, needs, and wants. This will help you build stronger relationships with readers and provides a personalized experience. If you connect with your readers on a personal level, they will be more likely to open your emails, read the content, and take action. Here are simple ways to personalize your email messages that will drive conversion:
– use recipient’s name in your email messages
– send emails from individuals (not your company)
– segment your email database
3. Optimize your call-to-action. Now that the readers have opened your email the next step is to get them to take action. Whether it’s to drive traffic to your landing page or website the main goal is to generate a response. To boost conversions your CTA should be simple, obvious, and stand out. Design your CTA as an action button not an image, so readers are able to find out instantly where they need to click.
4. Emphasize key points. You can emphasize important points in your email by using images, bolded words, bullets, and hyperlinks. Visually highlighting key points will boost the odds that your reader will get your message quickly and respond in ways that meet your goal.
5. Keep it short. Chances are most people don’t have time to read your email in its entirety. Readers are going to scan your message for valuable key points, so limit body content to easily-readable paragraphs under 60 characters in width.
6. Timing matters. It’s no secret that you should never send an email at the end of the day or the start of a weekend. So what is the ideal time to send an email? Research shows that the most effective day to send an email is Thursday between 2 PM and 5 PM. To ensure that you’re sending emails at the optimal time keep an eye on the times you send emails and adjust them based on your level of success.
Keep these tried and true elements in mind when writing your next email message and people will be more likely to read and respond to your email.