Acquisition Email Marketing

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Day after day we hear from marketers who want to acquire a prospecting email list and do their own acquisition email marketing using “in-house” applications to deploy. Often, these applications turn out to be something like a Constant Contact, iContact, Mail Chimp, or Vertical Response. Marketers want to take this approach because they actually get to receive the data and they know their deployments are being executed directly. What they do not realize is that, in many cases, they are hurting their campaign performance and jeopardizing the status of their accounts from their email provider. A closer look will show you that the terms and conditions on these programs clearly state that they are not to be used with purchased prospecting lists, and should only be used for deployments to your internal customer database. Loading a purchased list into one of these programs and deploying is likely to lead to:

  •  25+% undeliverable rate
  • More of your “delivered”  messages going into spam/junk folders
  • Getting “Blacklisted” by the servers receiving your messages
  • Deactivation of your account from the email service provider
  • *Most Important* – Lower response rates and lower ROI

So what is the best approach to acquisition email marketing? Prospecting via email is clearly an effective and economical component in a successful marketing plan and a popular characteristic in multi-channel direct marketing campaign.

CAS offers email deployment programs for both acquisition and customer retention. Our dedicated Email Marketing professionals will assist you from start to finish with your email campaign. Our programs are set up to help you find new prospects. We send to a database of contacts that already have a relationship with our servers and IP addresses and tailor our deployment methods for the highest possible deliverability and response.

Depending on the program you purchase, CAS can even release the contact info for anyone who opens or clicks your message. This gives you a whole new segment to market to at your discretion.

For successful email campaigns, download our email whitepaper:

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1 Comment on “Acquisition Email Marketing

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