Year: 2017

Email Subject lines: The Art & Science of Today’s Electronic Door Opener

7 Email Subject Line Tips

With the holidays upon us, to say consumers will receive an excessive amount of emails is an understatement. Between Thanksgiving and Christmas our inboxes are going to be blasted with countless offers, blog content and more. The million dollar question

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What is Omnichannel Marketing?

As technology changes at a fast pace so does the vocabulary used to describe it. One marketing buzzword that comes to mind as of recently is “omnichannel” marketing. What exactly is omnichannel marketing, and how is it different from multichannel

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5 Reasons People Unsubscribe

The average office worker gets 121 emails per day. How can we keep our contacts from unsubscribing?  That is a question many marketers face each day. Below are 5 reasons folks may be unsubscribing from your emails. Your email doesn’t

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The Difference is Quality

You may know that CAS is one of the industry leaders in the data world, but did you know that CAS is also one of the only companies in our industry to be ISO 9001 certified? But what does being

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12 Digital Marketing Facts

digital marketing facts

Digital Marketing, we all hear about it, but what is it? Digital marketing is a term used to describe the marketing of products or services using digital technology. Some examples of digital marketing outlets would be email, PPC, mobile advertising,

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