Year: 2016

5 Call to Action Tips for Email

CTA, Email Marketing

Did you know that Email Marketing is 40 times more effective than Facebook or Twitter when it comes to gaining new customers? (Monetate). It’s important that you do it right to maximize your marketing efforts. With that being said, call

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&THEN 2016 Recap

&THEN, Direct Marketing

  Welcome to Hollywood! It was an attention-grabbing show this year at the &THEN DMA event in downtown LA. We were happy to connect with familiar faces and excited about the new relationships we made. Here are a few things

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Understanding Undeliverable Emails: Hard Bounce vs. Soft Bounce

Hard Bounce, Soft Bounce, Email Campaigns

“Bounce” is supposed to be a fun word. It makes me think of being a kid again. Bouncing my basketball inside the house and driving my mother crazy. It may remind you of your kids bouncing off the walls, especially

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Landing Page Statistics

Landing Page Statistics

Are you actively using landing pages for your online strategy? If not, you should be. Landing pages can be used to measure email campaigns, pay-per-click, social media, coupons, free downloads and webinars, or they can simply be optimized to capture

What is Multichannel Marketing?

Multichannel Marketing

What is multichannel marketing, and why should you care? Multichannel marketing is the practice of targeting customers through a combination of marketing channels. Campaigns that cross diverse channels with a continual message provide more opportunities for customers to interact with

Have you heard about Personas?

They are all the rage! Personas are representations of your current customers. A Persona describes who your customers are, what their goals are, and their behavior throughout the buying process. A successful marketer knows how to identify their best customers.

5 Tips for Direct Mail

With the popularity of the internet and social media it’s hard to remember that direct mail is still a valid marketing outlet.  The fact remains, direct mail is still successful and widely used today. More than 8 out of 10

10 Tips for the Perfect Subject Line

Out of the 205 billion email messages that are sent per day, how many of them catch your attention? A first impression is everything; a great subject line could make or break your chances at peaking someone’s interest. Regardless of

6 Advantages to Email Marketing

Email Marketing is alive and well and will be for a very long time.   Don’t listen to the naysayers who declare that email marketing is “dead”.  There are over 205 billion email messages sent per day. That means 2.4 emails

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Hot List Select of the Month: VA Mortgage Holders

CAS’ MortgageBase database includes nearly one million deed-transactions per month, combined with a Tax Roll file of over 37 million single family and condominium residences, resulting in millions of transactions that have been identified with a change of home ownership

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