Each year, there are hundreds of tradeshows to attend. Deciding which of these exhibits to attend can be very challenging. Businesses have a lot to gain by promoting products and services at tradeshows, but there is also a risk. Attending the wrong tradeshow can result in loss of revenue and time. To ensure your business is choosing the right tradeshows to attend, trim down your list by defining a purpose, evaluating costs, and calculating ROI. Here are our top picks for 2016 that can have a positive impact on your business:

LeadsCon
Las Vegas, March 15 – 17, 2016
LeadsCon is the definitive conference for vertical media, online lead gen and direct response marketing. Founded in 2007, LeadsCon showcases the best people and companies in vertical media and direct response marketing. 5000+ (3,000 for Las Vegas & 2,000 for New York) people rely each year on LeadsCon for unparalleled insights and access to marketing leaders.

Response Expo
San Diego, April 26 – 28, 2016
Response Expo is the event for performance-based marketers: anyone who measures, tracks, and monitors the results of their advertising campaigns. If your advertising campaign is running on television, online, radio, print or outdoors and directs consumers to a website or phone number, then Response Expo is your event.

Dreamforce ’16
San Francisco, October 4 – 7, 2016
Dreamforce brings together thought leaders, industry pioneers, and thousands of your peers for four high-energy days of fun, inspiration, networking, and giving back. With over 1,500 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your industry, role, and company size. Whether you’re a company of five or a Fortune 500, you’re going to see a boom in success by coming to Dreamforce.

&THEN A DMA Event
Los Angeles, October 16 – 18, 2016
In 2016, &THEN will bring marketing’s greatest analysts, artists, strategists, copywriters and CEOs together at the world famous Los Angeles Convention Center in sunny California!

ad:tech
New York, November 2 – 3, 2016
ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address the key industry challenges and opportunities.

Investing in a tradeshow can create many benefits for your business. Don’t miss out on the opportunity to promote your products and services. Sign up to exhibit at one of our top must-attend tradeshows and events of 2016!

2015 &THEN DMA Review

CAS attended the 2015 &THEN version of the annual DMA conference and exhibit show earlier this month. There were some interesting re-branding changes such as area name changes, more general public sessions, an excellent conference schedule, and some good/bad ideas were tried.

CAS met with a lot of clients, and new people in the direct marketing industry which allowed us to see new ideas and new trends that are coming. There were many good discussions and marketing concepts debated during the three days of marketing immersion.

You will be happy to know that nSightful / CAS is on the leading edge with our integrated marketing services that blend direct mail, email, social media and telemarketing to reach prospects in the way they want to be contacted. Our complete suite of marketing services was easy to present to newbies in our industry and really generated lots of interest.

All in all, the 2015 &THEN DMA conference was a good use of time, and CAS will be there next year!

NAIFA Review

We recently attend the NAIFA tradeshow in New Orleans and it was a success for CAS! We exhibited for the first time at this event and are pleased with the overall activity and traffic at the show. We made numerous new contacts and the amount of follow-up has made the trip well worth it. We were able to talk with financial and insurance leaders from all across the United States about their business needs and marketing focus.

Our conversation topics with these professionals revolved around how CAS can help them find additional customers. We talked specifically about our nSightful Email product and the process we have in place with email to find new customers. Another topic was about how we can take care of database maintenance with our variety of data processing services.

All attendees were responsive and open for discussions. The professionalism of the show and the attendees really stood out for CAS. Follow-up will be important, but making new relationships was our goal and we succeeded!