Are you actively using landing pages for your online strategy? If not, you should be. Landing pages can be used to measure email campaigns, pay-per-click, social media, coupons, free downloads and webinars, or they can simply be optimized to capture organic visitors who want more information about your products and services.
The obvious goal of the landing page is to convert the visitor into a warm lead. Forms are put in place to capture the visitor’s contact information. On average, landing pages have a conversion rate of 5-15% better than a main site page. (Hubspot) In addition, landing pages with video references can increase the conversion rate up to 80%. Videos featuring testimonials can increase a trust factor and keep people on your page for a longer period of time. (Source: eyeviewdigital.com)
It is a good practice to create a new landing page for every offer or campaign. The more landing pages you have online the more opportunities there are for converting web traffic into warm leads.
Another great option to drive more traffic to your landing pages is to include social media sharing links. This will allow your visitors to share your offer/content in the hopes they will send more visitors your way.
Here are some other fun statistics about landing pages:
48% of marketers using landing pages build a new one for each campaign. (Source: MarketingSherpa)
Building and testing landing pages is considered one of the top five challenges by B2B marketers. (Source: Impactbnd)
68% of business marketing to b2b use landing pages to gather new sales leads. (Source: MarketingSherpa)
Companies that have more than 40+ landing pages get 12 times more leads than those with 5 or less. (Source: Hubspot)
16% of landing pages do not have navigation bars. (Source: MarketingSherpa)
You have 8 seconds to grab the attention of a viewer on a landing page (Source: interactivemarketinginc)
Landing pages should be free of all navigation links so there is only one single call-to-action. (Source: thelandingpagecourse.com)
42% of landing pages have offer-related images that are not linked. Source: (MarketingSherpa)
The most valuable piece of information you can capture is a visitor’s email address, this gives you permission to continue marketing to them. (Source: thelandingpagecourse.com)
The bottom line, landing pages should be a vital piece of your company’s marketing efforts. Once they are set-up the work is done for you and they make analytics, reporting, and testing a much simpler process.
If you are looking organize a campaign utilizing landing pages CAS can help! Give us a call today at 866-461-4693 or visit us online at cas-online.com.