Category: Direct Marketing

Importance of Data Analytics

Data analytics is one of the most effective tools to enhance your business and the impact it can have on your company is significant. It is one of many key components to making your business grow successfully! To grow your

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Response Expo Recap

Through the eyes of a traditional direct marketer a self-proclaimed “Data Expert” the Response Expo was a great experience to get a feel for the different channels of direct marketing. In my 16+ years of selling direct marketing solutions I

Understand The Data You Have Now

Learn more about your customers by enhancing your database with current information that will help you increase the effectiveness and success of your target marketing efforts. Data appending is identifying invalid or missing information from a customer database, and repairing

How to Grow Your Email List

It’s no secret that every marketer wants to grow their email marketing database. It can be tough to gain subscribers for your marketing emails, but the easiest way to build a subscriber list is to tell readers what’s in it

TV Infomercial Buyers

CAS Now Has TV Infomercial Buyers Data This database has over 100 products selectable by category such as health and fitness, household, outdoors, pets, and much more. These are highly impulsive buyers whom have placed orders from infomercial TV spots.

Tips for A/B Email Testing

A/B email testing is an essential feature of an email marketing strategy that can improve conversion rates and sales if done right. Implementing split testing can help determine what emails are resonating with your subscribers and getting them to take

LeadsCon Follow-up

CAS recently attended LeadsCon in Las Vegas Nevada. Our booth highlighted our digital and postal services. We enjoyed engaging with other attendees and discussing how our products and services could fulfill their marketing needs. April, one of our Database Marketing

Write Subject Lines That Will Blow Readers Away

8 Steps to Compelling Subject Lines Are you tired of your marketing emails being left unopened or worse… deleted? Do you find that writing compelling subject lines is a challenge? Creating email subject lines that stand out among the rest

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Increase Subscriber Engagement in 6 Steps

Write Emails Subscribers Actually Want to Read How do you make sure people are actually reading your emails? Writing great emails isn’t easy. After getting their attention with a compelling subject line, it can actually be quite difficult to craft

Future of Email Marketing for Mobile Devices is Here

[vc_single_image image=”8625″ img_size=”full” img_link=”” img_link_target=”_blank” width=”5/6″ el_position=”first last”] [vc_column_text width=”1/1″ el_position=”first last”] Now is the time to optimize your email for mobile devices. Email is the most popular activity on mobile devices right above browsing the web. This is why

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