Category: Direct Marketing

2015 &THEN DMA Review

2015 &THEN DMA Review CAS attended the 2015 &THEN version of the annual DMA conference and exhibit show earlier this month. There were some interesting re-branding changes such as area name changes, more general public sessions, an excellent conference schedule,

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NAIFA Review

NAIFA Review We recently attend the NAIFA tradeshow in New Orleans and it was a success for CAS! We exhibited for the first time at this event and are pleased with the overall activity and traffic at the show. We

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Count & Order System Upgrade!

Turbo Count & Order System Upgrade! CAS is pleased to announce that we’ll be launching our upgraded count and order system on September 21, 2015. Our in-house IT and web design teams worked together over the past year to complete

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Who Are Your Profitable Customers

Who are your most profitable customers? Knowing your best customers and their value can help you find more like them within your current market or new market expansion. Not all customers offer the same business value, so it’s important to

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Lettershop & Mailing Services

Did you know that CAS provides print and lettershop services for direct marketing campaigns? Our in-house Lettershop can accommodate a wide variety of direct mail project sizes from design to delivery. We offer our clients a full range of lettershop

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Marketing Tips for the Holiday Season

The holiday season is approaching! Businesses and consumers look forward to this time every year. Consumers want to shop and businesses want to profit from increased spending. Here are a few marketing tips for a successful holiday season. Email Marketing

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Connect With Us on Social Media

Stay connected with CAS through our social media sites! We’ll keep you updated on CAS news, current promotions, special offers, events, exclusive content and much more. Be sure to like us on Facebook, follow us on Twitter, circle us on

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The Importance of Data Segmentation

Having a solid segmentation strategy is key for differentiating your company from your competitors. Data segmentation gives companies the ability to identify high-opportunity groups within their customer database and can help you better communicate the benefits of your products and

We Did It Again… Officially ISO Recertified!

CAS is excited to announce that we have successfully been recertified in ISO 9001:2008. The Quality Management System certification demonstrates our commitment to quality and customer satisfaction, as well as continuously improving our company’s operations. The internationally recognized Quality Management

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Benefits of Data Cleansing

Data cleansing benefits are infinite and can greatly impact your marketing activities. The benefits can eliminate the chance that you’re targeting wrong addresses, customers that may have died or opted out of receiving promotional materials. For example, the benefits of

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