Category: Direct Marketing

5 Tips for Direct Mail

With the popularity of the internet and social media it’s hard to remember that direct mail is still a valid marketing outlet.  The fact remains, direct mail is still successful and widely used today. More than 8 out of 10

10 Tips for the Perfect Subject Line

Out of the 205 billion email messages that are sent per day, how many of them catch your attention? A first impression is everything; a great subject line could make or break your chances at peaking someone’s interest. Regardless of

6 Advantages to Email Marketing

Email Marketing is alive and well and will be for a very long time.   Don’t listen to the naysayers who declare that email marketing is “dead”.  There are over 205 billion email messages sent per day. That means 2.4 emails

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Hot List Select of the Month: VA Mortgage Holders

CAS’ MortgageBase database includes nearly one million deed-transactions per month, combined with a Tax Roll file of over 37 million single family and condominium residences, resulting in millions of transactions that have been identified with a change of home ownership

Automobile Owners USA Database Update

We’ve just updated our Automobile Owners USA database! This data is sourced from automobile dealerships, manufacturers, service centers, as well as requests for insurance, aftermarket products, and warranties. Our database is compiled using multiple sources across various industries. We start

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Direct Mail – What You Need to Know

Email marketing is a useful tool for driving people to web sites or simply informing folks that you exist, but don’t lose sight of direct mail and its many proven direct marketing merits! You will see extraordinary delivery rates to

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Must-Attend Tradeshows & Events of 2016

Each year, there are hundreds of tradeshows to attend. Deciding which of these exhibits to attend can be very challenging. Businesses have a lot to gain by promoting products and services at tradeshows, but there is also a risk. Attending

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What’s Your Focus for 2016?

Start 2016 off right by identifying your best customers. Knowing your customers and their value helps you find more like them within your current market or new market expansion. A clear picture of your customers enables you to market more

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10 Ways to Segment Data

It’s true! Not all customers are alike. In fact, every customer is different and expects a personalized experience. Customers will no longer engage with marketing campaigns that treat them as an assembly line. A unique customer experience can be achieved

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Holiday Email Strategy Tips

‘Tis the season to capitalize on your marketing efforts and optimize your email marketing strategy. The holiday season presents a major source of revenue for most businesses, so it’s important to have your holiday email strategy ready to go. Follow

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