Blog Archive

Direct Marketing
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24 Apr 2015

How to Grow Your Email List

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It’s no secret that every marketer wants to grow their email marketing database. It can be tough to gain subscribers for your marketing emails, but the easiest way to build a subscriber list is to tell readers what’s in it for them. Here are 10 tips that will help you grow your email list:

1. Offer a free whitepaper. Offer a complimentary whitepaper or another educational recourse in exchange for a customer’s email address.

2. Host a webinar. One of the main goals for hosting a webinar besides sharing about your business or industry is to collect email addresses to build your list.

3. Run a Google Adwords campaign. Google Adwords is one of the best ways to get valuable targeted sign-ups. Build email landing pages specific to your email list and then optimize for click-based search engine advertising.

4. Utilize sign-up forms. Create a prominent opt-in form on your homepage for visitors to sign-up easily. The form should be placed in the top menu bar, website header, or sidebars. Placement of the opt-in form is crucial in grabbing the reader’s attention.

5. Include social media share buttons. Adding social media share buttons on your marketing emails allows readers to pass along your content in Facebook, Twitter, and other social media channels. That way, you’ll gain access to networks, friends, and potential customers who might sign-up to receive emails.

6. Offer incentives. Incentives often help when it comes to driving more email sign-ups for your list. The incentive should be mentioned in the email sign-up description. Always give the subscriber the reward immediately after they sign-up and put the discount inside of the email to make sure they’re opening your welcome email.

7. Use a lightbox. A lightbox is a pop-up box that displays when a visitor enters your website that asks for an email address and usually offers an incentive. This tactic has been known to be controversial since it has been considered something that annoys readers, but it has shown to drastically increase your subscriptions.

8. Include a sign up form on your Facebook page. Add a sign up form to your Facebook page to encourage visitors to provide their email address and other valuable information that you need for your email marketing campaigns.

9. Collect email addresses at events. Collecting business cards at conferences, trade shows, and industry events is a great way to gain access to your customer email addresses.

10. Include a “Forward to a Friend” button. Make it easy for subscribers to forward your marketing emails by including a “Forward to a Friend” button.

Building your email marketing list is important. Make sure that you’re providing enough value to properly motivate potential subscribers to take the leap and join your email list.

16 Apr 2015

TV Infomercial Buyers

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TV Infomercial Buyers

CAS Now Has TV Infomercial Buyers Data

This database has over 100 products selectable by category such as health and fitness, household, outdoors, pets, and much more. These are highly impulsive buyers whom have placed orders from infomercial TV spots.

Ideal prospects for this database include but are not limited to direct mail marketers, retailers, travel agencies, dining establishments, magazines publications, electronics retailers, telemarketing offers, and general merchandise catalogers.

Click here to get more information!

Write Subject Lines That Will Blow Readers Away

8 Steps to Compelling Subject Lines

Are you tired of your marketing emails being left unopened or worse… deleted? Do you find that writing compelling subject lines is a challenge? Creating email subject lines that stand out among the rest can be tricky. It’s your first impression and only chance to convince readers to open your email instead of delete it.

With only a few seconds to grab the reader’s attention marketers are challenged today more than ever to create an enticing subject line. Check out these 8 tips on how to write a compelling subject line that helps your message break through the clutter.

1. Keep it short. Everyone’s inbox is configured differently, so the subject line should be less than 50 characters. Keeping the subject line short and sweet ensures that it displays fully in the reader’s browser window and on mobile devices.

2. Start with the most important words. Just last year, nearly 50% of all emails were opened on a mobile device where long subject lines can’t be fully read. Beginning with the most important information will have the biggest impact and ensures valuable information isn’t cut off.

3. Be specific. When people read your subject lines, it should communicate what your email is about and why it’s relevant to them. If you leave the reader guessing your email will be ignored or deleted.

4. Use numbers. Subject lines with numbered lists give readers an idea of how much content your email contains, allowing them to make a decision about whether or not they have time to read it. They’ll be more compelled to open your email if they know how much information it contains. See examples below.

• 4 Reasons to use Responsive Email Design
• 6 Tips for Driving More Sales for Your Business

5. Convey a sense of urgency. Creating a sense of urgency can drive readers to take instant action. The shorter the amount of time that readers have to act, the more compelled they will feel to act quickly. Words such as “act now”, “important” and “limited time” are all great ways to convey a sense of urgency.

6. Ask questions. Asking a question in your subject line is a proven method that will engage subscribers. Using questions will encourage readers to open your email to find out the answer. See examples below.

• Want help with SEO? We can help
• Still looking for new sales leads?

7. Utilize the preheader. The preheader is a snippet of text that displays right after the subject line when an email is viewed in the inbox. It’s used to help grab the reader’s attention and expand on the idea introduced in the subject line. The preheader box does not have a character limit, but should be no more than 75 characters.

8. A/B split testing. Conducting subject line tests derive higher open rates, increased conversions and insights into subscriber behavior and preferences. Test two subject lines to a portion of your readers to determine which one performs the best. Then use the winning subject line for the remainder of your subscribers. A/B testing should be a process that is practiced continuously and is the best way to optimize your subject lines.

Optimize your subject line by utilizing these great tips and ensure your email stands out above the rest!

17 Mar 2015

Increase Subscriber Engagement in 6 Steps

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6 Steps to Get People to Read and Respond to Your Emails

Write Emails Subscribers Actually Want to Read

How do you make sure people are actually reading your emails? Writing great emails isn’t easy. After getting their attention with a compelling subject line, it can actually be quite difficult to craft an equally compelling message the recipient can’t help but stop and read.

Right now your email inbox probably has meaningless and redundant emails that you’ll never read or respond to. Chances are good that your email is competing with hundreds of others for the recipient’s attention, so don’t miss out on the opportunity to connect!

Implement the following 6 steps to increase the likelihood of your emails getting read and generating a response.

1. Include your value proposition. Show your readers what you can do for them. Explain how your products and services solve their problems or improve their situation, delivers specific benefits, and why they should buy from you and not from your competition.

2. Personalize your emails. Add a personal touch to your email messages by including the reader’s individual interests, needs, and wants. This will help you build stronger relationships with readers and provides a personalized experience. If you connect with your readers on a personal level, they will be more likely to open your emails, read the content, and take action. Here are simple ways to personalize your email messages that will drive conversion:

– use recipient’s name in your email messages
– send emails from individuals (not your company)
– segment your email database

3. Optimize your call-to-action. Now that the readers have opened your email the next step is to get them to take action. Whether it’s to drive traffic to your landing page or website the main goal is to generate a response. To boost conversions your CTA should be simple, obvious, and stand out. Design your CTA as an action button not an image, so readers are able to find out instantly where they need to click.

4. Emphasize key points. You can emphasize important points in your email by using images, bolded words, bullets, and hyperlinks. Visually highlighting key points will boost the odds that your reader will get your message quickly and respond in ways that meet your goal.

5. Keep it short. Chances are most people don’t have time to read your email in its entirety. Readers are going to scan your message for valuable key points, so limit body content to easily-readable paragraphs under 60 characters in width.

6. Timing matters. It’s no secret that you should never send an email at the end of the day or the start of a weekend. So what is the ideal time to send an email? Research shows that the most effective day to send an email is Thursday between 2 PM and 5 PM. To ensure that you’re sending emails at the optimal time keep an eye on the times you send emails and adjust them based on your level of success.

Keep these tried and true elements in mind when writing your next email message and people will be more likely to read and respond to your email.

Now is the time to optimize your email for mobile devices. Email is the most popular activity on mobile devices right above browsing the web. This is why creating a strategy for mobile activity is essential for a successful email deployment.
Here are a few tips to follow when sending emails to mobile users.•  Deploy emails during the highest engagement time. Approximately, one-fourth of emails are opened within 1 hour of sending. Users are more likely to open emails during lunch breaks and after work on their mobile device, so sending out messages during this time would derive the highest open rate.•  Not all content renders correctly on mobile platforms. Links directed to blogs, videos, or landing pages may not render on mobile devices the same. Ensure that these online pages are optimized for mobile users. This will reduce the number of users deleting the email because they can’t view the content.•  Open rates are decreasing on desktops and are soaring on mobile devices; therefore, you’ll need to focus on all mobile platforms. Create a responsive template that views in all mobile platforms to ensure the users content is rendering correctly.•  Users scan their emails on their mobile device to pinpoint the most important messages. It’s important to craft your email to attract the user’s interest, so they will view your message later on their desktop. The subject line is the first thing the user sees. Keep it short with a call-to-action at the start to engage interest with the user.

Is your business using email marketing as a tool for communication to your prospects or customers? The time is now to embrace that email communication is not going anywhere. Here are 5 reasons you should use nSightful Email Powered by CAS as part of your online marketing strategy.

  1. Cost Effective:

With email marketing you are not paying for the printing and or postage. This is the cheapest way to stay in contact with your customers.

  1. Turn Time:

Email Marketing can be completed in hours! You could send out a campaign the same day you created the content. It is real time engagement to your customers and prospects.

  1. Personalization:

With Email Marketing you have the ability to personalize the content you are sending. You are able to personalize the subject line, the copy of the email and landing pages as well as create personalized follow up emails based on the response of the individual.

  1. Brand Awareness:

With each email sent, consumers are exposed to your business and brand. Continual communication allows you to continually build value. When a customer needs a product or service, your business stands a chance of turning the leads into life long customers.

  1. Results:
    Sample Email Report

    Sample Email Report

Email Marketing can provide tracking information of how many people opened, clicked a link, what link was clicked and how many times it was clicked. From these results you can gauge a prospects interest on the offer you are providing and the future means of communication.

Be prepared for the year ahead and embrace changes to your marketing strategy that open up multiple channels of communication. Email Marketing is not going away and it is only growing. Either it be B2B acquisition email programs or B2C aquisition email programs, your ROI will increase.

New to email marketing? Need a full-service solution? To learn more about nSightful Email Powered by CAS, visit our website at Or call today, 866.461.4693 to speak with one of our data experts.

Email Marketing. . . HOT!

This week CAS attended the Direct Marketing Association’ s annual trade show in Chicago.  This marks our 18th year exhibiting at the annual conference for direct marketing providers. Our goal each year for the DMA is to solidify specific vendor relationships as well as grow relationships with customers and prospects.

The hot topic this year was email marketing. Across all spectrums of business and marketing, attendees expressed their need to improve their email marketing and CAS was there with a solution. This year CAS rolled out nSightful it’s new email marketing service.  nSightful is a B2B acquisition email product that provides a solution to increase available sales ready leads while keeping marketing costs down. With our user defined and robust prospect database, nSightful can engage the prospect based on their responsiveness through a variety of tailored email messaging.

What will nSightful do for you?
  • Work with you to convert engaged leads
  • Grow your marketing universe
  • Provide cost effective data processing and marketing solutions that work

Quality over Quantity

As we continue to grow and customize our marketing products and services, we have a strong belief that it is all about quality over quantity. At the show, we heard providers talk about the number of records they had in their database. As in, the higher the count the better the database. Not necessarily. Don’t be fooled by a high record count! Whether you’re marketing B2C or B2B, CAS ensures our database is better because we continuously and regularly update & manage all of our databases. So pay for a higher count and get garbage or pay for a quality data and get sales? We advise going with the latter to maximize your ROI.

It’s hard to mute the reviews of other exhibitors. Several complained that this year’s DMA attendee turnout was lower than in previous years. We disagree. This year CAS recognized that attendees who made it to our booth were our niche market. They were interested in our products and services more so than in past years. This could be a credit to the DMA and their marketing efforts, hosting the event in Chicago or our own DMA marketing efforts. We are optimistic that the prospects we met with will work with CAS and utilize our diverse product set and industry expertise. With our focus on quality over quantity, our clients and prospects can rest assured we will continue to invest in quality data practices and services as those will be worth our time and effort.

In summary, the DMA 2013 was a success for CAS. We enjoyed entertaining attendees with a refreshing drink at our Martini Reception. An nSightful ploy to get attendees to stop and talk marketing with us. We look forward to the next DMA.

If you’d like more information about our nSightful email marketing services, please call us at 866.249.1977 or email us at

Until next year, keep it classy San Diego.


Get 20% Off B2B Email Services

Mandy True will be CAS, Inc.’s new Email Account Manager (pause for cheering and clapping). One of the services CAS offers is Opt-in Email Marketing. Mandy will be there to assist you with your deployments and helping you throughout the entire process.

I asked Mandy to tell us little bit about herself:

So a bio about myself, huh!  Well let’s see….

I have two crazy kids with my amazing husband, Chris.  We have been together for almost 10 years and married for 7 years on May 20th!  Our son, Hunter is 5 and in Kindergarten.  Hunter is a wrestler, plays football and baseball and also in karate.  Our daughter, Isabelle is 18 months.  She is a total Daddy’s girl and loves to get into EVERYTHING!

As for myself, I am the oldest of 8 children, the youngest of which is 10 years old. I love camping, racing (Nascar, Stock, Drag and Dirt Track), baking and anything Disney. I have always lived here in Omaha, can’t seem to leave this place. Graduated from Omaha Central High School where I was on the Flag Team, Cross Country, Track and Swim Team and in ROTC. I attended Metro Community College with a degree in Criminal Justice!  LOL  Really I did.  :)

Oh and before coming here, I worked at InfoGroup for 8 years and the last 5 years was in the email marketing department.

So as you can see, Mandy has worked in the direct marketing industry prior to coming over to CAS so she’s already familiar with the products and industry lingo. As soon as she’s done with all her hiring paperwork, sexual harassment video circa 1988 and getting her desk all situated – she’ll be ready to get to work for you!

Please help me welcome Mandy to the CAS team!

Better Data = Better Marketing.

We’ve all seen the Allstate Insurance commercials featuring their trouble maker, “Mayhem”. They’re very entertaining. The message is so cleverly tied into each theme. The one above is Mayhem acting as a GPS device in a car.

“You never update me, so now I just have to wing it.”

He proceeds to get the driver into a fender bender with horrible directions. After the car collides with another car, Mayhem then looks into the camera and says,

“Your 15 minute insurance might not pay for all this.”

For CAS, this message is all too personal. We’re not in the business of selling insurance but rather a leader in direct marketing services. One of the things we’re known for is selling data. Of course there is a plethora of list brokers and data compilers out there but how can you trust that the data you purchased is good? Our data is better. Period.

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